MPH502-Introduction to Public Health (Module 4 SLP) Essay

MPH502-Introduction to Public Health (Module 4 SLP) - Essay Example These center territories are: As can be seen from the given rundown of center regions, every region spoke to a significant parameter of general wellbeing as, access to quality wellbeing administrations and improvement of general wellbeing foundation unquestionably are a portion of the essential necessities for any general wellbeing plan to be extremely powerful and effective. Additionally, ideal suggestion of looming wellbeing dangers is a similarly significant piece of a wellbeing program in the event that it foresees intentional and excited cooperation from all segments of the general public. Individuals must know about an issue before they can respond decidedly to it. So also, vaccination and assurance against irresistible ailments that may influence huge segments of the network is likewise a significant piece of a fruitful national wellbeing program. Kids are the fate of any general public and whenever United States needs to accomplish a sound future, it is very common that maternal, newborn child and kid wellbeing ought to possess a significant spot in any general wellbeing activity. Wellness is embodiment of sound life and overweight can be disposed of just through appropriately aligned physical action and legitimate nourishment. In this manner, clearly, these structure a piece of the center regions. Instruction is perhaps the absolute most intense apparatus to make individuals capable and mindful of general medical problems as it empowers individuals to completely understand their privileges and obligations as individuals from common society and such a mindfulness can best be spread through projects that include whole networks. Tobacco is a quiet executioner and it is being acknowledged to be so by all driving clinical and wellbeing specialists. In this manner, it is no big surprise that tobacco use and substance misuse (counting liquor) additionally discover their place among 28 center zones. The different center regions as malignant growth, coronary illness and stroke, diabetes, HIV/AIDS, psychological well-being and mental issue, explicitly

Parts Emporium & Industrial Repair Inc Coursework

Parts Emporium and Industrial Repair Inc - Coursework Example A week’s request of the EG151 gasket midpoints 100 units, however the organization arranges only 150 units at regular intervals, so there is lacking gracefully coming in. This reality alone as of now puts the organization in danger of getting its stock overwhelm by request, subsequently losing cash and market at long last. There is additionally no denying the way that up to this point, the company’s stock has for the most part been ineffectively overseen and kept up. With regards to the DB032 drive belt, its case gives off an impression of being the specific inverse of the EG151 exhaust gasket. Right now, the organization arranges an excessive number of units of the item, in this manner winding up with a great deal of extra stocks. In business, the savvy activity is consistently to keep up a harmony among gracefully and request; the firm is providing an excessive amount of DB032s. All the more critically, there is no defense of this at all. The firm has a ton size of 1, 000 units for an item whose request midpoints 50 consistently; it additionally has 324 units available. A correlation of the company’s treatment of the DB032 drive belt and the EG151 exhaust gasket uncovers that it has gotten its needs totally off-base. The more sought after item (EG151 exhaust gasket) has been given a little part size and is undersupplied, while the less popular item (DB032 drive belt) has been given a huge parcel size and is overloaded to the degree that just about 3 weeks’ flexibly is close by. So as to tackle this issue, it is important to build up a superior and progressively effective stock framework. I propose the accompanying: For the EG151 Exhaust Gasket At least 150 units ought to be requested each week in order to pad the organization from stockout and a failure to satisfy need. Likewise, the item ought to be given a bigger part size that can permit its stock to be adequately manufactured and kept up. The organization ought to likewise impro ve the proficiency of its gracefully chain framework so that delay purchasing is diminished, misfortunes are stayed away from, and piece of the pie is kept up or even picked up. For the DB032 Drive Belt The part size allotted to an item that sells a normal of only 50 units every week is excessively and not reasonable. Apportioning a ton size of 1,000 units to this item is practically criminal considering the EG151 exhaust gasket undersells but then is given a great deal size of only 150 units. Besides, the organization arranges an excessive number of units of the DB032 drive belt, to the degree that surplus units are left in stock while request stays low. Suggestions a) Reduce the parcel size of the DB032 drive belt to 100 units, and increment the part size of the EG151 exhaust gasket to 300 units. b) Increase the requests for the EG151 exhaust gaskets to 210 like clockwork, and lessen the requests for the DB032 drive belt to 150 units like clockwork. c) Slash or totally wipe out th e inclination to delay purchase. d) Make better utilization of the distribution center, which is terribly underutilized. Question 2 The EG151 exhaust gasket costs $20 per request, while the DB032 costs $10 per request. As of now, the organization orders 150 units of the EG151 at regular intervals, which means it goes through $3,000 like clockwork. For the DB032 drive belt, since the organization has a great deal size of 1,000 units it no doubt arranges that amount like clockwork. This implies it goes through $10,000 at regular intervals. Absolute costs come to $13,000 like clockwork. My suggestion would imply that the organization will burn through $4,200 on the EG151 like clockwork and $1,500 on the DB032 drive b

What Are We Waiting For

What Are We Waiting For If youre returning to our site today, you may have noticed that weve changed the homepage video. Gone is MIT: The Motion Picture, retired (appropriately) to the  MIT Movies Emeritus  page. In its place, you can find What Are We Waiting For: https://www.youtube.com/watch?v=m18EE36Utb0 This movie was produced by MIT students during the Freshman Arts Program which took place before orientation. We liked it so much that we asked them if we could feature it on the website, and they said yes! Starring/writing/filming/editing/producing the movie were: Evie Adams Delian Asparouhov Peter Godart Nikita Khlystov Lili Sun Zach Tomlinson I also want to give a special shout-out to Amiina, the band who wrote and recorded the eponymous song, and the folks at Big Dipper Productions, who kindly allowed us and the students to use the music. If you like the song, or if even if youd just like to support the band, you can download it from iTunes here. p.s. if you want to share the video above, use this version on YouTube! What Are We Waiting For Freshman orientation for the Class of 2018 officially begins in two weeks. Next week, however, some students will begin arriving on campus to participate in one of 22 Freshman Pre-Orientation Programs  (FPOPs), which offer students an early introduction to in the social life of learning at MIT. As the FPOP website says: Build an underwater vehicle. Make friends. Work in the Cambridge community. Learn what it means to install public interactive art. Kayak. Play robotic soccer. Visit a nuclear reactor. Swing your way through a ropes course. Learn to paint. Roll your own sushi. Wear paper clothing. Travel to Colorado and Northern New Mexico. Spend a day feeding the homeless. Learn about yourself. Challenge yourself. Weve blogged a lot about FPOPs in the past. This years FPOPs include (update 10/27/14: all of these links are dead now that orientation is over, but Im leaving the list just so you know what was offered): DA: Discover Aerospace DAP: Discover Architecture + Planning DBE: Discover Biological Engineering DC1: Discover Course 1 DEAPS: Discover Earth, Atmospheric and Planetary Sciences (Yellowstone Weather) DEECS: Discover Electrical Engineering and Computer Science DELTA: Discover Energy: Learn, Think, Apply DEAL: Discover Entrepreneurship and Leadership DEW: Discover Exercise and Wellness DHLB: Discover History Literature in Boston DMSE: Discover Material Science and Engineering DME: Discover Mechanical Engineering DNSE: Discover Nuclear Science and Engineering DOE: Discover Ocean Engineering DP: Discover Physics DPD: Discover Product Design DPH: Discover PreHealth DU: Discover UROP FAP: Freshman Arts Program FLP: Freshman Leadership Programs FOP: Freshman Outdoors Program Outward Bound FUP: Freshman Urban Program My all time favorite video filmed by (and starring) MIT students was produced at the 2011 FPOP, when the Class of 2015 were freshman. Now theyre seniors. Wow. Very movie. Much feels.

Why is Sleep so Important to Young Teenagers - 601 Words

Focus Question: Why is sleep important for young teenagers? Sleep is a fundamental need for everyone who needs sleep. Sleep is as important as eating food and drinking fluids. But teens are the ones seen not getting enough sleep. It is proven that teenagers get the minimum hours of sleep than any other age group. Teenagers are seen getting 5 hours of sleep a night. Lack of sleep can affect many thing in a negative way such as abilities to learn,listen, pay attention,drive,mental health, and physical health. It is very important for teenagers to get about 9 hours of sleep a night. About only 15% of teenagers get about 8 hours of sleep. Most teenagers only get about 5 hours of sleep on a regular bases. 51% of teenagers go to bed at 10 p.m. or later on school nights. On weekends, 91% of teenagers go to bed at 10 p.m. or even later. But it is seen that it is natural for teenagers to not go to bed before 11pm. Some teenagers have sleeping disorders that can be treated. But it is important for them to get 9 hours of sleep. Studies even show that teenagers need an extra hour of sleep. If they had an extra hour of sleep they would work better in: School. Everyday activities. Sleep is important for many reasons.Nothing can replace a good night of sleep; not even pills or vitamins. Our bodies know when it is time to prepare for bed, a hormone called melatonin is released when it is dark outside whichShow MoreRelatedSleep Is Essential for Peoples Wellbeing Essay986 Words   |  4 PagesGetting enough sleep at night? Well, first off the amounts of sleep needed to function correctly differ with age, but the amount of sleep people need gets shorter as they get older. The amounts of sleep people get can also affect how they act. There are numerous ways people can catch up on sleep though. Sleep affects how people act; sleep allows the body to perform maintenance to prepare people for the next day. When tired, always sleep and not try and force staying awake using caffeine or anythingRead MoreThe Effects Of Social Media On Children1592 Words   |  7 PagesTeenagers now a days are involved in different activities rushed around every turn they go. Teens are so stretched across everything; from sports, clubs, jobs, and volunteering. Teens are so stressed out that they stay up and feel that it’s necessary to act like adults because that’s what see in their house hold. Teenagers are even affected by their social media. People are on; Facebook, Myspace, Twitter, and Instagram for hours each and every day. Social media has been found to affect our mood andRead MoreThe Effect of Brain-Based Research on the Needs of Citizens Within the Education System864 Words   |  4 PagesThe brain is vulnerable at a young age. An important concept is that children between the ages of two and eleven go through significant learning experiences. 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There are have been major strides in the research of sleep, and many of them find that the common first bell for adolescents negatively coincides with their sleep schedule. The traditional time for high schools to start is based off of outdated fa ctors. Scientific evidence on adolescents’ sleep needs and studiesRead MoreGetting The Right Amount Of Sleep Is Very Important Because1490 Words   |  6 Pagesamount of sleep is very important; because of sleep loss, many human and environmental health disasters have occurred. Looking back at the past one hundred years, the average amount of sleep that americans obtain, has decreased by twenty percent. There are certain amounts of sleep every age group needs to get through each night. Children six to thirteen years old need 9-11 hours; ages fourteen to seventeen need 8-10 hours; and eighteen to sixty-four year olds need to obtain 7-9 hours of sleep every nightRead MoreTeenage Depression - Teen Suicide1399 Words   |  6 Pagesdrastically increased due to multiple factors such as peer pressure and bullying. According to Linda Lamb’s article Young People Can Suffer From Depression, Too,† The suicide rate among teenagers [today] is about 10 per 100,000†. A handout from the Health and Human Services Department and National Institute of Mental Health stated,† in the last 25 years, the rate of suicide among teenagers and young adults has increased dramatically.† The awareness of teenage depression has increased and the public are takingRead MoreTeens : The Causes And Effects Of Teen Stress1309 Words   |  6 Pagesstress causes many health problems in teens from being overworked in school and too many responsibilities at home. Most teens today feel the pressure from juggling schoolwork, college applications, a job, and personal time. This matters because as a young teen many feel overwhelming pressure and develop health issues during this time. Teens stress level should be taken seriously because stress can reduce physical and mental health as well as lead to drug abuse. Millennials have a higher percentageRead MoreNotes On The And Its Effects On Body And Body Essay1620 Words   |  7 Pagesamygdala is an important part of our brain and limbic system because it is the center for our emotions. The amygdala and limbic system matures earlier that the prefrontal cortex that increases cognitive control and allows one to control one’s emotions. I think that this is interesting because it can explain why teenagers and young adults have more impulsive behaviors linked to their passionate emotions. 4. Neurogenesis (p.100): This concept is incredibly interesting because there is still so much we do

What Causes Juvenile Crime and Who Is To Blame - 1854 Words

With more parents working today, one perception is that children are being forced to grow up too quickly, which could be why crime among the youth is growing each day. In the past it was thought that, â€Å"If parents raise their children properly, they will be law abiding citizens. In contrast, if a child does not behave appropriately, it must be the parents’ fault† (Nakaya 49), however this may not be the case. While there is not one single cause for juvenile delinquency, Graham believes that bad parenting falls somewhere on the list (1719). So the question arises, is it the child’s fault for the crime he or she committed or should the blame lay upon the parent, who if was present in the child’s life and instilling proper discipline,†¦show more content†¦Parents should be educated on what to look for as a strange or out of character behavior, and if they witness that behavior then certain steps should be taken. If a child is not offered the type of help he or she needs by the person responsible for them, it would be difficult to charge the child with a crime that could have been prevented if that help was offered by their responsible party. There are several cases which could have been prevented if proper steps were taken to diagnose and treat the child who committed the crime when the signs of mental distress presented themselves. Along with mental illnesses, there have also been several cases where bullying was the cause for a child to act out in a violent way, or the bullying itself was taken to extreme levels. Bullying is becoming a widely spread epidemic, with students handling it in very different ways. Children have done everything from commit suicide as an escape from bullying to killing entire classrooms of people to get back at the bullies. According to the National Institute of Health, â€Å"both childhood bullies and their victims are more likely to engage in more serious violent behavior, like freque nt fighting and carrying weapons† (Longley). Bullying is a serious thing that should not be taken lightly and, like any other issue, parents should beShow MoreRelatedEssay on Should Juveniles be Tried as Adults1503 Words   |  7 PagesShould Juveniles be Tried as Adults? Juveniles deserve to be tried the same as adults when they commit certain crimes. The justice systems of America are becoming completely unjust and easy to break through. Juvenile courts haven’t always been known to the everyday person. The Illinois Juvenile Court Act of 1899 was the first juvenile court established in the United States (Locked Up†¦). The juvenile court was created to handle the offenders on the basis on their rather than their crime. In theRead MoreChapter 6 Study Questions Essay1598 Words   |  7 Pagesdefine deviance is what may be deviant in one place, at one particular time, may not be deviant in another place and time. Basically with times changing something may or may not be tolerated as acceptable behavior. 2. What is situational deviance? Are there different degrees of deviance? Explain. Situational deviance is relative to a particular setting as well as dependent upon who is doing the defining. There are different degrees of deviance, there’s individual and system blame. The individualRead MoreJuvenile Delinquency : The United States1458 Words   |  6 Pages Juvenile Delinquency in the United States We live in a world where there is a great deal of investment allotted to our children and our culture tend to be overprotective of our youth. Rightfully so, our younger citizens are considered the building blocks of our nation and the carriers of our legacy in the future. But in spite of stringent laws that seem to protect our youth, other factors such as race, poverty, and environment are catalysts for delinquent youth behavior. Juvenile crime is onRead MoreShould Violent Video Games Be Ban? Essay617 Words   |  3 Pagesreal-world. Video games have become not only a form of entertainment, but also another way for people to escape reality and to enter their own virtual fantasy. James Gee explains that, if you blame violent video games for horrific events that have occurred is much like putting the blame on food for the cause of obesity. Violent video games should not be ban because violent video games improve your skills, there is less violence, and banning violent video games is against the fourteenth amendment.Read MoreJuvenile Crime And Juvenile Delinquency1322 Words   |  6 PagesVersion). Juvenile crime, in law, term denoting various offense committed by children or youth under the age of 18. U.S. official crime reported that in the mid-1900’s â€Å"about one-fifth of all persons arrested for crimes were under the age of 18† (Funk Wagnalls, 2014). Such acts are sometimes referred to as juvenile delinquency (Funk Wagnalls, 2014. Offering constructive programs reduces juvenile delinquency and reduces recidivism. â€Å"From the beginning, the principal consideration of the juvenile courtsRead MoreJuvenile Delinquency Has Increased Throughout The Years1421 Words   |  6 PagesINTRODUCTION Juvenile Delinquency has increased throughout the years. In 2008 the United States police arrested about 2.11 million juveniles. Juvenile arrest rates had increased in 2005 and again in 2006. Data show increases in some offense categories but declines in most. Most changes being less than 10% in either direction. According to the data arson at 47% is one of the biggest crimes that juveniles commit. Following are robbery at 27%, burglary at 27%, and property crimes at 26%. 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What is the responsibility of parents in the development of their children to be model citizens? Should they be responsible for the crimes committed by their children? These are probably the common questions arising juvenile crimi nal quarters. At each incident where the child has committedRead MoreCrime Prevention Programs And Juvenile Delinquency1378 Words   |  6 PagesCrime Prevention Programs Juvenile Delinquency Jenna Moffitt American Military University Professor Parkinson CMRJ295 November 29, 2015 Crime Prevention Programs Juvenile Delinquency Crime is the one constant thing in our country that will always be around. For decades we have enhanced our technology, changed our laws, put away criminals, but crime still, and will always exist. Crime prevention programs are put into place to help prevent juveniles and adults fromRead MoreComic Books Effects on Children Essay1341 Words   |  6 PagesHistory 129 research paper 11/8/11 1,282 words What if I were to tell you that we could fix all of society’s problems today by getting rid of one of our most profitable media outlets and national past-times? You might ask which media outlet I’m talking about and that is comic books. Comic books have always received flak when it came to how influential they are to children, with scenes of graphic violence, criminal acts of mischief, and over-bearing sexual exploits. Many parents, schools, and

Bag the Elephant Book Review Free Essays

In this book authored by Steve Kaplan the setting was focus on the current business situation where in order to overcome the challenges you have to be like â€Å"elephants† where being smart is not the only way for you to win these big companies but you also need to be strong, clumsy and slow and must have huge memory like elephants. In this book, it also provides a way on how a business can truly succeed in getting large companies rather than getting small ones, which for some it still in the present trend business do, because for them it is easier for them to do transaction, but in this book Steve explains that getting the â€Å"big elephants† provides a huge lift in your business because it does not only give your big profit but also helps you sustain for longer years and established stability in the long run. Bag the Elephant book does not just provide how important doing business with large companies, but also it gives a clear idea on how these big companies help establish other businesses also. We will write a custom essay sample on Bag the Elephant: Book Review or any similar topic only for you Order Now Like take for instance if you work in big companies with their good financial standings and also partnership with other businesses, with that alone, it means that you could extend wider business connections and that would definitely give bigger opportunity for your business as well. In this book, Steve Kaplan also gives some advice on how to win big companies, like what attitude and character or right negotiations that are needed in order to win them and most especially how would you sustain this in the long period for your business to grow as well as how these companies would help sustain their business. II. Analysis and Evaluation In this book it provides why and how business people in particular focus on winning big companies rather than small ones, like the one that will put you over the top like improving sales and marketing strategy that can help you get that giant customer. How these Elephant helps you increase your revenue, profits and success. More than a strategy book, Bag the Elephant is packed with proven tactics, tools, and techniques along with real-world examples from the author’s vast experience that will demonstrate how you can put these powerful ideas to work. To prepare you for long-term success, this book â€Å"Bag the Elephant.. † also provides the 6 keys for a successful big-customer focus †¢ how to map and use a big company’s red tape to your advantage †¢ ideas and techniques for developing your own Elephant prospect list †¢ how to find champions who can become your inside sales reps †¢ how to build strong alliances that result in maximum sales †¢ secrets of negotiating with an Elephant without giving away your profit margins †¢ techniques for turning customer catastrophes into customer loyalty †¢ how to avoid the 5 killer mistakes that can put you out of business. This book also provides outlines on why getting big companies profitable rather than getting projects from small companies. The book Bag the Elephant is all about how smart and intelligent business owners can win and keep those all-important companies, make-or-break clients. This book also filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea—how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. Mapping and using big company’s red tape and irregularities to your advantage. This book also outlines how these big elephant needs you as much as you need it and how to do effective negotiations. In he first part, Elephant is Waiting, it shows how important and how business people must think that there is really high potential in doing business with them and these big companies are just waiting for them, if only they know what their needs are for them to have better business with them. On the second part, The Secret life of the Elephant, it somehow focuses on learning the ropes of big companies, the way they do business and how they actually do transaction. This is very important because knowing how to do business with big companies are far different than getting into small or medium sized companies. Like from the simplest knowing the discount schemes, red tape transactions, etc. this are vital because that is how business works for big companies and that must be well adhered in order to succeed. (Kaplan, S, 2005). Reading this book has provided better way of understanding the way how business works and how it should be applied in the real world. This book also explains that it is still very common these days that for some companies it is still important to maximize profit and reduce expense. But, this has been a little bit changed as the demand for innovation and technology and the need for process improvement are becoming an important factor for success of an organization. With these latest developments and trend in the business, companies with their top executives would always look intently what they need to improve or in other case needed to innovate. The main reason is that, in any case the managers with the executives of the company must carefully look on this need and should not give any drastic and not well-studied decisions. It is also where managers’ inputs are very important and they should not be just deciding for their own sake but it should be for the betterment of the whole company. This book also provides better discussion how big companies can be a big factor for profitability which is currently the main issue for companies to sustain their business. Secondly, it also focuses on competitiveness, how a company can be competitive in the midst of hardships in businesses. Competitive advantage, how does this become a very important motivating factor for some companies, particularly the global companies? Actually, there are two very common questions that are commonly address when it comes to competitive advantage and these are: is with regards to attractiveness of industries for long-term profitability, there is no company that does not want to have a long-term profitability. This is one factor that really drives company to continually be competitive. Strategies and efficient approaches are really well-focused and well desired activities that company needs to focus carefully. That is why there was no doubt that there are companies would even invest for research and development because that is one factor that contributes to long-term profitability and not just focusing on the customer satisfaction and efficient internal management. The second question why competitive advantage needs to apply by a company is in order for them to know their current status in the industry. In the second question it is simply carefully studying the current status of the company, is the company effective in what areas? Does the company established effective long-term plans and strategies? These types of questions would even help in establishing a sort of knowledge base or baseline before actual process improvement take place. This also provides a better reflection to current business situation that in order to really implement the right process for any competitive advantage that needed to be implemented in a company, there should be an effective long-term strategy that should be establish. And this strategy should focus mainly on operations management, this is very important that every company needs to start improving its own operation, there are other companies that fails to do this, the main focus here is that these companies needs to make sure that they improve first their own turf and that they are well prepared enough to work on for bigger challenges ahead. Some of the key factors and priorities that relates to operations management are the following: studying carefully what operation management style needs to be applied, secondly, understand the current demand and supply, third, the company’s current product and service offered, and lastly is what are the current consumer demand, variety of needs, diversity concerns, need for flexibility and other important issues that need to be address by the company. That is why with regards to operations management, it does not particularly focus on operations within the company but also more importantly is the external factors that affect it. III. Lesson, Thoughts and Experiences One lesson in this book is that for anyone, you should always strive hard into the top even though it is hard and sometimes seems impossible. Like for instance in school, it is important that we work hard in our studies because this will also be our main passport to our future career which would give us advantage against the competition someday. The most important lesson in his book is that, businesspeople must now be afraid of getting big companies, because this can provide long term success in the business. This does not just provide businesses long term stability but more importantly it provides much greater opportunity in the long run because their business also works with other big businesses and that alone can give you more opportunity to grow and that can help you sustain your business. Secondly, this book also gives business people an idea that learning the ropes of these â€Å"big elephants† must also be taken into careful consideration because this is not the same and really far different than going into transaction with small companies. Lastly, it also provides better explanation on how competitiveness and quality on the way you operate with these big companies is needed and much more expected because it is not just as simple as doing daily business with them, they desire better results and that is a growing challenge as you go along dong business with them. The longer you do business with them the more new and exciting ideas is needed that would also help them re-define their business and that would not just help them achieve their goal but more importantly help you attain your goal as well. Like it is also being said that if the company has been enhancing its capabilities on how they can serve their customers, it also makes the company creates its own distinctive competencies and this is now where innovations, efficiency, quality, and customer responsibilities form together as a leverage by the company to be competitive and work effectively in its operation. If the company continues to strive and maintain its vision of improving its competencies, it also brings the company in performing value creation in the organization. This value creation will also be the main ingredient for success on doing business for these â€Å"big elephants† in the business. So expect challenge in life and be ready to face it with all your mind and strength because that is the only way you can overcome it and for sure at the end of it you will win it. List of References Kaplan, S. (2005). Bag the Elephant!. How to Win and Keep Big Customers. US: Bard Press How to cite Bag the Elephant: Book Review, Papers

Nine West Caught Engaging In Price Fixing Essays -

Nine West Caught Engaging In Price Fixing Nine West Caught Engaging in Price Fixing Nine West, a large supplier of women's shoes, was accused of price fixing, among retailers, of various Nine West brands. On March 6th, 2000 Nine West agreed to pay $34 million; all of the money collected will be used to fund various women's health programs. The settlement barred Nine West from any further illegal activity. Not only had the company initiated price fixing, but they had also effectively restricted the times in which retailers could run promotions. Any retailer that attempted to go against the policies, set forth by Nine West, was threatened. The settlement barred Nine West from fixing the price at which dealers may advertise, promote, offer for sale or sell any product. Nine West was also barred from requiring, coercing or otherwise pressuring dealers to maintain, adopt, or adhere to any resale price. Finally, the settlement stated that Nine West was not to notify dealer that their supply of the product would be decreased if they did not sell at a minimum price. The Com mission voted to accept the agreement with a 5-0 vote. Nine West must issue a disclaimer that will let retailers know that they now have the freedom to set their own prices for Nine West products. Included in the settlement, was a provision that gave the FTC the right to monitor Nine West, by reviewing their record keeping. It was noted in the article that Nine West was acquired by Jones Apparel Group, after the alleged price fixing occurred. Legal Issues

Free Essays on Environmental Pollution

The Royal Commission on Environmental Pollution is an independent standing body established in 1970 to advise the Queen, the Government, Parliament and the public on environmental issues. About the RCEP outlines the Commission’s history, how it interprets ‘pollution’, how it selects topics for study and how its work is conducted. The Commission’s advice is mainly in the form of reports which are the outcome of major studies. The current study is investigating the long-term effects of chemicals in the environment. The following study, investigating the environmental effects of marine fisheries, was announced in June 2002, and a limited study into environmental effects of air transport began in July 2002. The Environmental Planning report was launched in March 2002. In June 2000, the Commission published its report on energy and the environment (Energy - The Changing Environment). Occasional news releases or statements are issued on matters the Commission considers specially important or which arise out of its studies. Commission Members are appointed by the Queen on the advice of the Prime Minister. Following the Commission's monthly meetings, the Meeting Minutes are published. A full-time Secretariat supports the Commission’s activities - see Contacting us. The discussion area is for comments on the new Chemicals Study - please look inside and add your views. Site development is ongoing; check What’s new for the latest additions.... Free Essays on Environmental Pollution Free Essays on Environmental Pollution The Royal Commission on Environmental Pollution is an independent standing body established in 1970 to advise the Queen, the Government, Parliament and the public on environmental issues. About the RCEP outlines the Commission’s history, how it interprets ‘pollution’, how it selects topics for study and how its work is conducted. The Commission’s advice is mainly in the form of reports which are the outcome of major studies. The current study is investigating the long-term effects of chemicals in the environment. The following study, investigating the environmental effects of marine fisheries, was announced in June 2002, and a limited study into environmental effects of air transport began in July 2002. The Environmental Planning report was launched in March 2002. In June 2000, the Commission published its report on energy and the environment (Energy - The Changing Environment). Occasional news releases or statements are issued on matters the Commission considers specially important or which arise out of its studies. Commission Members are appointed by the Queen on the advice of the Prime Minister. Following the Commission's monthly meetings, the Meeting Minutes are published. A full-time Secretariat supports the Commission’s activities - see Contacting us. The discussion area is for comments on the new Chemicals Study - please look inside and add your views. Site development is ongoing; check What’s new for the latest additions....

Creating Your Freelance Niche

Creating Your Freelance Niche Creating Your Freelance Niche Creating Your Freelance Niche By Colin Finding one’s own niche in which to write articles can be a great position to attain, and one most writers will attempt at some point in their careers. For a freelance writer just setting out, niche writing can help make the break into the business much easier, and provide a steady source of writing gigs while earning some money. Let’s say you’ve made the conscious decision to dedicate your writing, or a large portion of it, to writing within a particular subject – you want to create a niche for yourself – you just don’t know in what subject, or how to go about it. How then, do you kick things off? What niche markets can a freelance writer begin writing in, learn about the trade, and still make a living from? There are two ways to approach this: 1 Obvious Existing Expert Knowledge You’re an expert in space exploration. You studied the cosmos and advanced physics at university and gained a Masters degree. Then you got the perfect job working for NASA, helping to support space missions and discovering the galaxy. In your spare time you built telescopes and watched the night skies for comets and asteroids of an evening. Now, in your twilight, you have decided to boost your pension with a little freelance writing. If this is you, then the chances are you already know where your niche market lies. If not, read on. 2 No Obvious Existing Expert Knowledge Should you have no existing expert knowledge in any particular subject, don’t be fooled into thinking that niche writing is not for you. There are many areas of life and business that require specialist freelance writers, in what might be termed as â€Å"boring subjects.† Here are a few niche markets, where a freelance writer can kick off his career, get some good clips, and make a few bucks at the same time. The Industry We’re In You’re a writer, so why not write about writing? Brainstorm a few ideas about the writing process and write articles based on what you come up with. If you’re just starting out use your situation as your inspiration, because there are plenty of other writers in the some boat that want to know they are not alone. You could write about the issues or problems you face while setting out on the freelancing road, how you overcame them, the methods you develop for churning out your work, aspects of web-related work, blogging work, or even the fact you are attempting to work in a niche market can be as good a place as any to start. It’s true when they say that a writer is only limited by the extent of their ideas, and your advice and point of view will be of interest to many. Sales and Marketing A quick scan of Internet job boards will reveal the amount of companies, website organizations, and individuals that are always on the hunt for a writer who can specialize in sales and marketing copy. Sales and marketing covers a broad range of material, so it’s perfect for breaking down into bite-sized chunks. It’s possible to find something you are good at that you can gain confidence from, in what is a potentially lucrative market. Are you good at blowing your own trumpet? Then start writing press releases. Maybe you have some web experience? Try your hand at writing web content. Or perhaps you have an addiction to buying products online, and you’ve become an expert at what makes a good sales pitch? Then have a bash at writing sales letters! There are courses available for all of these topics, ranging from the beginner to the serious, but if you start small and focus hard, you can gain a world of experience, which is the most valuable commodity of all. Direct Mail Direct mail is a specialist form of copywriting. It is all about producing high quality, effective marketing techniques through the medium of the written word. Put another way, wherever there is somebody with something to sell there is usually a direct mail opportunity. To be a good writer in this market can, in some cases, mean extremely well paid and long term work. But to receive that level of compensation, the direct mail copywriter must be as creative as he is proficient. He must be able to research the product and market he is writing about, and have a strong and close relationship with the company he is writing for. The World of Finance This can be a tricky niche to write in, but when broken down it can prove to be very lucrative, both financially, and in the amount of work that might be cultivated. This market tends to have a lot of niche writers because the finance industry is so large, and has its own set of terminology and rules. So understanding how the economy works, and how to make sense of the financial markets, will give you a head start. It’s perfect for writers who have come into freelancing at a later stage in their life, or for those who took a degree in economics, only to realize they preferred writing about it, instead of working in it. Technical Writing Technical writing is not for everyone. It requires the ability to grasp technical subjects and apply the principles of that technology in a way that will both appeal, and be understood by technical and non-technical readers. Understanding the subject will give you a good start, but if you can’t portray the processes and technical background in layman’s terms, then it might be best to stay clear. If, however, you have a talent for making sense out of complicated material, or if you have the ability to strip down a PC and rebuild it again by referring to a two-page leaflet in your spare time, for example, then it could be the perfect niche market for you. Professional Writing Professional writing is close to technical writing, in that the writer is required to have specialist knowledge in a dedicated field. But while it can be a good niche market to get a foothold in, even if you are proficient and willing to learn fast, it won’t get you publishing credits of note. However, academics and students are notorious at turning in poor quality reports, theses, and essays, and so are often willing to pay handsomely for someone who can especially when there are end of term deadlines involved. This form of writing might also find the freelance writer producing work for training manuals, self-help books, or e-books, which is another lucrative and booming market in itself. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Regarding Re:Use a Dash for Number Ranges15 Idioms for Periods of Time

It's time to prove what I have learned Essay Example | Topics and Well Written Essays - 500 words

It's time to prove what I have learned - Essay Example Besides passing, I have developed confidence in writing and I can handle all types of research. I vividly remember my first assignment in this class. The paper did not have a thesis statement, had numerous grammar errors, and it did not have a proper introduction. It saddened my heart that I did not have the very basics to this subject. Although this discouraged my young heart, I did not allow it to rule in me. Instead, I decided that I will make it in this class. Every time I submitted a paper, my teacher wrote some comments that I took very seriously, which helped improve my writing. First, I started with developing skills to a good thesis statement. I realized that a good thesis statement must incorporate the purpose of the writing and stipulate all the issues to be discussed in that paper. Secondly, I worked on the introduction of my papers. With the help of the teacher, I realized that introductions should be as captivating as possible to capture the audience attention. Previously, my introductions did not carry enough weight and background knowledge of the study. This meant that I could not earn good marks on the introduction part. Thorough research on the issues I intend to write about helped overcome this problem. Thirdly, In my out-of-class essays I learned other skills that add credibility to an essay. Proper organisation of the bodywork adds more weight to a paper, giving the reader an urge to read on. Using logos and ethos, I could now convince my audience on the issues I am writing about. In addition, I have to choose my words correctly to because I realized that I can convince the audience with my character. Use of diction and figures of speech are other things I learnt out-of-class that have added competency in my writing. One thing I came to accept as a writer is that I had to read a lot of books, journals, websites, and magazines to learn how others do it. No, wonder that my grammar and

Water and the Arab- Israeli Peace Process Essay Example | Topics and Well Written Essays - 250 words

Water and the Arab- Israeli Peace Process - Essay Example After the war, a larger section of water resources was taken by Israel (Asser 1). The complete control of water resources has led to conflict. Israel has dominated 80 percents of the mountain aquifer leaving only 20 percent to the Palestinians (Asser 1). This leaves little water resources to the Palestinians. Moreover, the Palestinians complain of limited access to their water resources (Asser 1). They cite the Israel military as the one preventing them from using their own water resources. There has also been allocation of more water to Israel nationals as compared to Palestinians. This has been evident in West Bank. The issue of water has also led to increased tension in the area. The tension has been due to the effect on Palestinian agriculture. The little available water has negatively affected the Palestinian agricultural economy (Asser 1). The Palestinian are also subjected to water rationing as the reserves gets dry (Asser 1). Proper water management has been cited as necessary for peace in the region. In the 90s, water was viewed as being tricky point of discussion in Arab-Israel peacemaking (Asser 1). The continued settlement of Israel in sensitive water areas, in West Bank, has also been seen as a threat to peace and stability in the region. Additionally, some of the stalled negotiations on the peace process between Israel and other Arab countries have been based on water related issues (Asser

Movie Essay -- essays research papers

THE STUDY OF FILM   Ã‚  Ã‚  Ã‚  Ã‚  A person puts on a front for the public to view. Often there are two sides to a person. One does not always see the other side of a person. In the films: The Talented Mr. Ripley, Unusual Suspect, Fight Club, and Persona let us view the other side of one. The film leads one on with using clues, hints, symbolism, and foreshadowing. Each film has some kind of a surprise ending. By using these foreshadowing techniques, it helps the ending seem believable. It makes the ending seem like everything fits. At the beginning of each film they each start off by examining each person, and taking a look at what is really going on in their head.   Ã‚  Ã‚  Ã‚  Ã‚  In the film The Talented Mr. Ripley, Thomas Ripley is uncomfortable with himself and begins a journey by living his life through the people around him. Ripley moves out to Europe on a quest to find Dickey Greenthumbs and bring him back to the United States. Tom goes out there to only find a person living the life that he would want to live. Tom becomes very jealous and ends up moving in with Dickey and lives the same life as he does. Tom becomes jealous of a secret affair that Dickey had and does away with her life. It comes to a point where that Dickey no longer wants Tom around anymore. Tom is crushed by this and kills Dickey. Tom would only where one set of clothing and when he was living his own life. Tom obsessed with his life and decided to actually transform and become that person. Tom with drew money from his bank account. Tom takes off his glasses and comes his hair and dresses just like Dickey would. Tom becomes convinced that he is actually Dickey. When one of Dickeys friends starts to stumble onto what Tom is doing, Tom does away with his life . Tom sees nothing wrong with this. Dickey wore two rings that never came off his fingers. He goes on to kill his gay friend and thinks that he is dickey at all time. The rings represented his life, and when Tom wore the rings he became Dickey. When Tom Ripley killed Dickey in the movie it happened at in the water. Water is usually in a movie when a significant change is about to occur in ones life. From that point on is Tom changed and became Dickey. Towards the end of the film tom is once again looking out into the water along with his gay friend. This when his girlfriend of when he wa... ... Brad Pitt and that was him that started and created fight club. It was the same deal with Norman Bates in Psycho. He comes too the conclusion that the only way to get Brad Pitt out of his head was to shoot himself in the head. Edward could not deal with the other part of himself, so this was the only way out for him.   Ã‚  Ã‚  Ã‚  Ã‚  Persona is a film which all of these other films were based from. It starts with a nurse and its patient. For some reason the nurse and the patient look very similar giving a hint to what is to come at the end. The patient is a mute while the nurse it trying to help her with her friends. Along the way the nurse discovers that she has problems of her own. The film uses a lot of close up shots. These shots compare the two girls together. As the nurse tries to help the patient she starts to realize that she needs help herself. The two girls seem to have more in common then they originally thought. The two girls didn’t resemble one another for no reason, but as you find out in the ending that the two girls are in fact the same girl. Along the way there are many clues that these two girls just don’t look and share some of the same qualities.

Calls up until the arrival of Inspector Goole? Essay

   † The lifeless thing that lay at my feet†¦ my candle was nearly burnt out†. Frankenstein has made himself isolated by abandoning everything to create his creature. Mary Shelley develops the theme of isolation in chapter 21 when Victor Frankenstein is placed in prison; she has now physically isolated him. Frankenstein is shown as very secluded and distraught â€Å"I was overcome with gloom and misery†. Frankenstein’s closest friend had been killed so his isolation seems to be justified. Shelley used his self-pity to reflect to evoke the feeling that he is alone without a friend; no one is there to help so he goes deeper into self pity â€Å"no one near me soothed me with the gentle voice of love; no dear hand supported me. † Shelley portrays the monster as a misunderstood individual with caring at heart but wants retribution against Frankenstein. The monster mirrors the actions of a child that had been rejected at birth by its parents. The monster looks to the reader as being destined towards a life of isolation and depression. The monster describes himself as† a poor, helpless, miserable wretch†. Shelley uses these comments by the monster to evoke the feeling of sympathy and make it known to the reader that at that point in the time the monster was feeling rejected and isolated making the monster low in self-esteem leading to the statements being made. The monster also enhances the portrayal of the isolation by admitting he is â€Å"desolate† to the reader making more straight-forward for the reader to identify with the monster and even Mary Shelley as all the characters are related to Shelley’s personal experiences during her childhood and adulthood. At the end of chapter 10 when Frankenstein and his â€Å"monster† meet Shelley shows the monster as someone who was willing to make friends among humans. â€Å"I was benevolent; my soul glowed with love and humanity; but am I not alone, miserably alone? You, my creator abhor me; what hope can I gather from your fellow creatures, who owe me nothing? † To the reader the monster is shown as an isolated individual who has unfairly been abandoned by its father/creator. Frankenstein is shown as his father who has left him to rot therefore enforcing the effect of isolation the reader feels about the monster. The reader is then made to feel that Victor Frankenstein is to blame for the monster’s feelings of isolation. Shelley used this technique to prepare the reader for the monster’s narrative view and to start seeing things from the monster’s perspective. In conclusion Shelley has been found to use to several narrative and literal techniques to show the feeling of isolation through all the characters. Shelley very often during the story used the scenery to reflect the emotions of the narrators within the book. The isolation within this book was one of the primary themes contributing to its gothic theme. Shelley uses things she experienced during her experience to create different situations in which isolation and sympathy were portrayed. Shelley (in the book) does not mention the word â€Å"isolation† however using very subtle techniques during the dialogue of the narrators and also scenery description she conveys the emotion fully to the reader about the characters within the story. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Literary evolution Differentiating Romanticism and...

The idea of what literatures function is in shaping society saw a huge change throughout the years, each one of these periods can easily be separated by what literature was used for in each specific era and the ideas that are represented in the literature of these years. The two periods I would like to analyze are romanticism and modernism, namely for the dramatic change in both the form and the use of literature, along with its value to society. Between the romantic and modernist era of literature, writing went from a complex expression of ideals and evocation of emotion to a much less explicit and much more of a social commentary meant to convey unique and new ideas and bring a much different form of realization to the reader. A†¦show more content†¦While some may argue that this may just be a coincidence purely due to the style in which these two authors write, looking back on Wordsworth’s writing after observing that of Eliot provides a sharper contrast of vie ws and ideas of how literature specifically works. In Lines Composed a Few Miles Above Tintern Abbey, Wordsworth uses the sublime power of nature to converse with the reader about the emotion one can experience when humbling themselves and observing the forces of nature. First Wordsworth shows his romantic perspective when he states â€Å"Do I behold these steep and lofty cliffs / That on a wild secluded scene impress / Thoughts of more deep seclusion; and connect / The landscape with the quiet of the sky (Tintern Abby, 5-8). Again this is Wordsworth’s famed ability to bring out the sublime feelings brought about through the simple observation of nature. This is more than typical of a romantic writer, yet if you observed the emotional distance that is apparent in Eliot’s writing it would not be incorrect to assume the modernist writer would have little interest in nature or the sublime and the emotions which Wordsworth claims it elicits. Rather Eliot would ar gue the decay of modern society has made him numb to such a simple romantic ideal. I argue this because of the sharp contrast that the passages taken from Eliot’s Love Song provide when compared beside Wordsworth. Eliot writes â€Å"For

Intoxicated Sex is Not Rape Essay examples - 1298 Words

Is intoxicated sex not consensual sex? It is clear that most people would quickly respond with various signs of affirmation which all center around the statement: â€Å"of course, intoxicated sex is not consensual sex.† This is the reigning viewpoint among many ethicists, who take up a huge percentage of our society, who argue that alcohol use impairs a person’s judgment. Because of this, the decisions one makes while intoxicated are decisions that have not been adequately contemplated. Consequently when a person agrees to engage in sexual intercourse while under the influence of alcohol, one is unable to give full consent to such a big decision. These same ethicists argue that full consent is necessary in order for sexual intercourse to not be†¦show more content†¦The lack of logic behind all intoxicated sex being categorized as nonconsensual can be seen in an example given by Keith Burgess Jackson in which he jokes that couples are raping each other whenever they engage in intoxicated sexual intercourse. Even though Keith Burgess Jackson is light heartedly poking fun at the current state of laws regarding intoxicated sex and consent, it something that should actually be taken seriously because it is evident that citizens of the United States are being misinformed about this situation. A person could engage in intoxicated sex one day and be facing criminal charges the next day, even though both parties agreed to the act. This all occurs because the person someone had sex with blindingly decided to conform to the notions that drunken sex is nonconsensual and â€Å"nonconsensual sex is rape† (United States). People are wrongfully being jailed because all forms of intoxicated sex are deemed nonconsensual because of the confusion our society has on whether all forms of intoxicated sex is consensual sex. (Need topic sentence)When a person makes the decision to consume alcohol, he is aware of the impaired judgment that accompanies it. He knows that he will not be able to call on his logic and examine a situation fully before choosing a course of action. As a result since he is fully aware of what the alcohol will do to him if he consumes too much of it, then he isShow MoreRelatedThe Effects Of Rape Culture On American Universities1214 Words   |  5 Pagesof rape culture in American universities. This blunt and rather cold attitude prompts many observers to wonder whether a rape culture is present in America. Does our society have a lenient attitude on intoxicated sex? Does the nuanced subject of intoxicated intercourse dismiss responsibility between both parties when the consent is later questioned? There is a problem with rape culture in American universities due to white privilege, drinking culture, and a permissive attitude to intoxicated intercourseRead MoreRape : A Victim Of Se xual Assault861 Words   |  4 Pagesage, economic class, religion, or race you are, because it can happen to anyone. According to one website, â€Å"Rape victims are doctors, lawyers, nurses, military personnel, cooks, accountants, students- anyone and everyone could be vulnerable to rape or sexual assault,† (â€Å"Rape Myths and Facts,† 2015). Therefore, yes males can be the victims of sexual assault, in fact one out of every 10 rape victims are male, (RAINN, 2016). Overall, many sexual assaults involving male victims go unreported. Males canRead MoreSexual Assault Against Women Essay953 Words   |  4 Pagespsychologically effect on the victim in many ways. For the last couple of decades, sexual assault, rape, and child molestation has become the focal point of public concerns today. According to a 1993 National Crime Victimization Survey conducted by the U.S. Department of Justice, about 500,000 rapes or sexual assaults occur each year (Statistics, March 2010). The Department of Justice states that, â€Å"rape crimes have risen nearly three times as fast as the total crime rate†, although other studies haveRead MoreKill A Mockingbird, By Harper Lee1668 Words   |  7 Pagesher, based on her looks, personality, and gender. Rape and Sexual Assault are serious problems all over the world. One in every five women are raped in their lifetime. There are laws to protect individuals from rape, but most of the time these laws are ineffective. Rape and sexual assault are often justified by the women’s clothing or actions, or even how clearly she said—or tried to say â€Å"no†. Justifying rape or sexual assault due to these factors is called Victim Blaming. OneRead MoreCommunication Is The Single Contingency Perspective1395 Words   |  6 Pagesinterested in is the topic of rape and how the definition of rape has evolved over the past few decades. This issue is important to me because I am a college male and would be absolutely appalled if something, whatever it may be, happened to me involving this issue. According to CNN the FBI as of January 2012 changed its previous definition of rape to fit our contemporary times where a woman’s voice is equally as important as a males. The FBI’s previous definition of rape was, â€Å"The carnal knowledgeRead MoreEssay about Drinking Alcohol Causes Sexual Assault1305 Words   |  6 PagesUnfortunately, there are many sexual assaults, or rapes, per year. According to the Affirmative Action Office at Iowa State University, there have been at least two reported rapes per weekend since classes have begun this year. Throughout the United States in 1996, there were 98,000 completed rapes, and 219,000 attempted rapes (Stanford University, 1999). Most of these assaults were upon women. In fact, women were ten times more likely than men to become victims of rape or sexual assault in 1996, a reality thatRead MoreDifferent Crime Scripts Of Acquaintance And Decision Making Processes Adopted By Offenders1534 Words   |  7 Pagesaids in the situational prevention of crime. Furthermore, it will analyse the literature concerning this crime, identifying the modus operandi and decision making processes adopted by offenders, defining the different crime scripts of acquaintance rape illustrated in previous empirical literature. This review will finally identify areas not charted by the literature and highlight where the literature could have logically continued with prescriptive preventative measures. Sexual offending by adultRead MoreEssay Date Rape890 Words   |  4 PagesDate Rape When people hear the word rape they might imagine a stranger leaping out from the shadows of a dark alley and attacking someone. Although this is partly true, most rapes are committed by people who know their victims. When intercourse is unwanted and forced upon by someone you know, it is known as â€Å" date rape.† It occurs daily and is prevalent on virtually all college campuses across the nation and in cities all over the world.   Ã‚  Ã‚  Ã‚  Ã‚  Date rape generally occurs when a man isRead MoreCrime Prevention At Osgood Hall Law School969 Words   |  4 Pagesand he raped her on the side of the road, and by his own account he said, â€Å"It will only hurt for a little while.† His punishment was two years of House arrest, after Justice Dewar described him as a â€Å"clumsy Don Juan,† whom had bee mislead because â€Å"sex was in the air.† Both Justice Dewar and Officer Sanguitti’s actions sparked a movement that would spread through out Canada, the United States, and the rest of the world. Two Social activists, Heather Jarvis and Sonya Barnett, were fed up with eventsRead MoreAnalysis Of The Book Missoula By John Krakauer1170 Words   |  5 Pagesthe issue of rape in the college town of Missoula. Krakauer begins his work by quoting the article False Allegations of Sexual Assault: â€Å"Rape is unique. No other violent crime is so fraught with controversy, so enmeshed in dispute and in the politics of gender and sexuality†¦ And within the domain of rape, the most highly charged area of debate concerns the issue of false allegations. For centuries, it has been asserted and assumed that women â€Å"cry rape,† that a large proportion of rape allegations

Essay about Educational Mindset - 739 Words

Growth by most definitions is an increase of some sort or another. Growth means starting at one point and continually achieving more over time. The growth mindset is no different. The concept of the growth mindset is that over time and throughout one’s life, they continually adapt, change, and achieve a higher level of understanding about themselves and how they perceive themselves. This growth is due to the fact that they are generally able to identify their faults and weaknesses as well as understand their strengths. They accept the fact that they have these deficiencies, however, they are not satisfied with them, therefore they attempt to fix them or change them. This mindset that one is never done growing, learning, developing†¦show more content†¦They believe you are either born with a skill or you are not. They do not believe that a skill can be developed and honed for a better result. For this reason, when failure occurs, they simply accept the outcome and choose not to attempt to better themselves for alternate outcome. These mindsets are often formed at a very early age. Parents praise their children for what they are great at and often neglect encouragement for what their children are not good at. These individuals also believe that their mindset cannot be changed. Growth or fixed, what kind of mindset do I have? Well, I love to golf, and the good Lord knows that I am far from perfect†¦ever! I am still in school, going back to get my masters in teaching, which means I am not satisfied with where I am at in my career. I am striving to do better after 37 years of trials and errors and multiple failures. I have refused to settle for anything and continue to take on challenges year after year. My four children are all different, yet I know not one of them is perfect. They all have flaws, and I encourage each one to do better the next time they attempt something. I am on my second marriage, a vast improvement from my first one. Again, I chose not to settle in a relationship that neither of us were happy in, and instead of believing I was a failure at relationships, I chose to make sure I did things better the next time around. I believe that I am not a perfect husband or father,Show MoreRelatedBrainology Rough Draft (2).When It Comes T o The Topic Of991 Words   |  4 Pages When it comes to the topic of having a growth mindset, most of us will readily agree that students who are praised are motivated to learn. Where this agreement usually ends, however, is on the question of how they are praised. Whereas some are convinced that praising students for their intelligence will motivate them to learn, others maintain that encouraging them for their efforts has a better impact on their motivation. My educational experience thus far in my life is anything but uniqueRead MoreThe Case For Gritty, Growing Students1374 Words   |  6 PagesGrowing Students The questions of learning and intelligence have long been debated since education has ever existed. That learning leads directly to intelligence is an assumption which has not been subject to adequate scrutiny. Typically, a fixed mindset believes that an intelligent student is one who invests less of almost about everything to not only succeed but also to achieve outstanding results. That is, by studying less an intelligent student is expected to know about study subjects enoughRead MoreTransition Program Essay899 Words   |  4 PagesWashington, and Virginia Commonwealth University (Transitions, 2016). A combination of these partnerships is what makes the program what it is known as today. 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El-Al Marketing Analysis Free Essays

El-Al Marketing Analysis El-Al Marketing Analysis Table Of Content Chapter 1: Introduction Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Chapter 2: An overview of the company Overview of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on El-Al Marketing Analysis or any similar topic only for you Order Now . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Definition of the business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Chapter 3: An analysis of the company’s business environment Firms industry and macro environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 The PEST Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10-12 The industries competitive situation using Porter’s 5 Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. 13-15 Market segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦16-17 ELAL’s Attractiveness †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Chapter 4: The Company’s Marketing Overview Mission Statement, Objectives and Values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Marketing Mix (Four P’s)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 ELAL’s main problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 Chapter 5: Recommendations and Summary Is the Company’s Marketing Mix in – tune with its markets and its objectives?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 22 Solutions to ELAL’s main problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. 22 Summary and Conclusions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â₠¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 Appendix 1 – Boeing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Appendix 2 – Code Sharing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 Chapter 1: Introduction Executive Summary 1. ELAL is the leading airline in Israel. In the past it was a government owned company until privatization commenced on 2003. 2. ELAL owned several dozen aircrafts, which are used for international and lately national flights as well. 3. ELAL hires thousands of employees and has several subsidiaries as well. 4. ELAL’s narrative is defined by the ideal of being the number one airline for passengers from and to Israel. ELAL is constantly walking the thin line regarding the political status quo. ELAL maintains its religious crowd by keeping the Shabbat on one hand, and losing potential revenues by doing so. This narrative is implemented in the outline of ELAL’s marketing agenda, ever claiming that it is Israel’s national company and by launching numerous patriotic campaigns. As part of this agenda, ELAL serves kosher food as default. 5. ELAL is in a satisfying financial situation. ELAL is growing constantly; revenues, stock value, ROE and net value are growing in a healthy manner. The company survived impressively the latest financial crises. 6. ELAL prices its flights relatively expensive, offering the passengers non-compromising security, safety and service standards. As part of this agenda, ELAL keeps its technology in a state of the art level, using new and improved American planes. 7. ELAL offers transparent and non-transparent services, such as constant flyer benefits on one hand and code-share agreements on the other. ELAL could â€Å"hide† its disadvantages by exploiting the benefits that globalization offers, with emphasis on international collaboration and offering combined services to its clients such as hotels, car rentals and others. 8. ELAL’s current and future challenges will be defined and influenced by the constant entrance of national and international competitors. ELAL will have to emphasize its advantages, maintain its technological and marketing images. Bibliography http://en. wikipedia. org/wiki/El_Al http://www. bizportal. co. il/shukhahon/bizcompbaalsump. shtml? p_id=1087824am p;c_id=1152 http://www. elal. co. il/ELAL/Heasbrew/States/General/ . http://www. elal. co. il/NR/rdonlyres/2D943294-0735-4E30-9C7C-9FCDA40B23E7/0/FactSheet20092final. pdf http://www. youtube. com/watch? v=8nPXttPmNE0 Chapter 2: An overview of the company Overview of the company EL-Al (hereinafter â€Å"the company†) is one of the greatest Israeli symbols. It was one of the most famous trademarks of the small state. The company’s story intertwined with Israel’s origins. The company is operating in a â€Å"national† state of mind, aiming towards patriotic emotions based on the Israeli narrative of pride, safety and security. The company markets and considers itself as a national service provider, submitting itself to the whims and needs of the country. Not once the company has been involved in security or social operations (the joint confidential operation of bringing Ethiopian Jews to Israel), even in the price of losing money (i. e. not flying on the Shabbat), all in order of keeping the image of the national company. The company traditionally operated international flights alone, but lately it operates domestic ones as well. The company’s headquarters and mother- airport are located in Israel’s international airport â€Å"Ben-Gurion†. The company has evolved and changed throughout the years, and has varied its basic definition from a government organization to a private company. The privatization has been complete mid-2000’s (that is less than 50% of company shares are kept in by the government). The 2nd decade of the 21st century will colored by security issues, ever growing competition and the continuation of the privatization process. It will be the first decade in the company’s history that it will have to deal with strong competition over the Israeli customers, since the monopoly is finally over. EL-Al will have to adapt, and has already started, to a ruthless competitive market. This paper will deal with the company’s strategies and marketing agenda and status. History â€Å"EL-AL Israel airways LTD. † was incorporated and became Israel’s official airline company on November 1948. The company was incorporated as a national company fully owned by the government. The company’s fleet was based on second hand American manufactured airplanes. In the first couple of years the company made only commercial passenger flights, and since 1950 it commenced cargo flights as well. The D. N. A of the company was heavily influenced by the political scene in Israel, creating an ongoing non-Sabbath flying and kosher food serving. One more influence that helped to position the company’s image in Israeli society was â€Å"patriotic† and historical flights: bringing Jewish communities to the new states, from Arab countries and India. One memorable flight was the one bringing Nazi war criminal Adolf Eichmann. In the mid 50’s EL-Al conducted two several actions: transatlantic flights and the purchasing of British airplanes. Later on a purchase of Boeing 707 was made. On 1960, for the first time, EL-Al became profitable. The 60’s were a successful decade for the company, growing from year to year and demonstrating respectable financial figures. The good fortune of the company commenced at the end of the 60’s. Security issues were magnified due to several terrorist attacks. EL-Al took some adventurous decisions, starting with the purchasing of expensive Boeing 747 aircrafts. The latter purchase was too expensive for the short run, as expenses exceeded revenues in a large magnitude. On top of things, due to inner political reasons EL-Al suffered strikes and some other political influences (see chapter). The most outlined event of the 80’s was the collapse of the iron screen, revealing a wide spread bundle of new flight destinations. The 1990’s were a decade of coming changes, as privatization voices started to be heard. These voices were boosted thanks to the uprising charter flights and decreasing numbers of tourists in Israel. Another major negative effect was the 25% increase in fuel prices. The uprising competition and environmental changes forced the company to tend towards the inevitable step of privatization. The privatization of EL-AL commenced in 2003. 15% of the company was offered to buy in the Tel Aviv Stock Exchange. This process continues as more and more shares held by the government were sold to the public. Definition of the business EL-AL is a publicly traded airline company. It is traded on the Tel Aviv Stock Exchange (â€Å"TASE†). EL-AL provides international and domestic flights. It also provides shipping services and touristic ones as well. General Details The company owns a 37 aircraft fleet, all manufactured by Boeing (737,747,757,767,777). The company flies to 38 non-stop service destinations worldwide and has 440 weekly departures. The company employs 5,847 workers and is one of the biggest in Israel in that factor. The company has business relationships in the form of code-share agreements () and domestic service tourism providers. The company has a frequent flyer club. The company conducts its financial reports by IAS 34, and has adopted the IFRS international code. The company is owned by several owners besides the public, and some of its owners are investment houses. The full control list is as follows: The company has increased its equity from 2010 q2 to q3 by 51. 65%, its revenues by 12. 57%, ROE by 81. 81% and net income by 186%. Chapter 3: An analysis of the company’s business environment Firms industry and its macro environment The business environment in which ELAL is performing is the civil international aviation arena from and to Israel. Political Environment – The company competes with other 103 flight companies that work within the Israeli territory. ELAL, which started as a governmental company, worked and still working according to the government decision since 1977, this decision, determined that ELAL will not work or fly neither on Shabbat nor on Jewish holidays and therefore it does not fulfill its maximum revenues potential. ELAL is the leading aviation company that works within the Israeli territory flying in and out of Israel. Social Environment – ELAL owns several subsidiary companies, which deal with a variety of complementary goods and services for the aviation world. One its main fields is cheap flight to Europe operated by the subsidiary company – San d’Or, which in 2009 increased its revenues by 2%, comparing to the previous year. Another major field is the food industry provided by the subsidiary company â€Å"Tama†m Burenstein Catering†. This company deals with producing and supplying food to airplanes – controlled by ELAL’s management. ELAL has many more subsidiary companies in the following areas: renting flight supplies, transportation of cargo and maintenance, selling duty free products and converting currencies during its flights. Seasonal changes in this area and the fact that the world is becoming a global village forces ELAL to adjust itself to a hostile and competitive business environment. It obligates ELAL to recognize new niches in the market, following persistency in finding new company skills, improvement in existing ones, and adjusting human resource. These factors can bring ELAL to be a leading company with a competitive advantage that will keep it ahead of its competitors. The PEST Model Political * ELAL, as a governmental company that was privatized (2005) still relies on political decisions affecting its business choices. One of the best examples is that the company was anchored in the Government Companies Law. As a result, there is a consistent political intervention when referring to taking business actions. A few years ago, ELAL had to decide whether to stick with one airplane supplier – the American Boeing (Appendix1) – and to renounce the European airplane supplier – Airbus. After examining the business aspect, it decided to equip itself with the Airbus airplanes due to their more attractive price and cheaper maintenance costs. However, in 2004 the U. S. overnment pressured the Israeli government (ELAL’s owner back then) into working exclusively with Boeing and therefore ELAL did not have any other choice but to do just that. * Until 1992, ELAL flew seven days a week until a political decision was made – to prohibit flying during Shabbat and Jewish holidays. As a consequence, ELAL’s operational time decreased by 15%. In fact, after 2005 when the company w as privatized, it was decided that even though they were no obligated to do so, ELAL would keep the Status-Quo by respecting the Shabbat law (a strategic way to gain religious public adherence). Israel is geographically located in one of the problematic areas in the world, surrounded by hostile Arab countries. As a consequence, ELAL is forced to extend its flying course to its different destinations. The fact that Israel does not have good relations with many countries in the world, limits ELAL’s destinations. Moreover, the delicate security situation in Israel forces ELAL to make excessive security examinations within Israel and overseas. This security policy creates a massive cost to the company. As a result, today ELAL is well-known for its security achievements. Economical * The Global Village – the world is becoming a big global village. People are flying more and more, from and to many places. As a consequence of improvement in financial opportunities and shorter flight duration, they divide their vacations into many small vacations during the year. This economical factor brings to abundance in the financial situation in general and in the flying industry in particular. Nowadays ELAL is focusing on international destinations being affected by the world wide economical changes, such as last financial crisis in 2007. The competition with many other flight companies is growing intensively. ELAL must take action in order not to fail in the competition, usually this means either to lower prices drastically or reducing operating expenses. * There is an ongoing decrease in the incoming tourism for the last decade. Due to security and political situation in Israel, many tourists prefer either to fly with foreign companies or not to fly to I srael at all. According to statistics, in 2009 2M tourists visited Israel, a decrease of 6% from 2008. * Increase in gasoline prices had raised ELAL’s flight tickets prices by 5% to 10%. Social The financial recession was supposed to decrease the financial options to the public and so decrease the amount of Israelis traveling abroad. Nevertheless, there has been a large increase in Israelis travelers overseas at about 10% a year. This fact shows the change in Israeli consumption habits. It seems the Israeli, men and women, have more free time than ever which allows them to plan their leisure time. * The climate in Israel enables worldwide tourism to come to Israel in all seasons. The night life is longer and safer than many other places in the world – tourists who visit Israel enjoy this social freedom. The value of life and death is quite different in Israel due to struggle for survivor. Security and safety are very important and are overvalued by the customers and EL AL has a reputation regarding these issues. * Environmental awareness – *** Today’s social trend is to be green and clean. ELAL collaborates and support many green organizations and encourages youth into creating new green-tech. This promotes ELAL as an environmental friendly company while increasing public’s adherence. * Kosher food – one of ELAL’s largest audiences is the Jewish religious people. Their demand is for kosher food and ELAL is one of the only companies which provide such an option. ELAL is very tolerant to this public and therefore it gives a competitive advantage. Technology * ELAL’s airplane equipment is more sophisticated, its activation is cheaper than ever, expenses are lower and the personal service within the plane technologically wise is a step ahead from many other companies. The race over the heart and pocket of the average customers brings ELAL into a major efficiency while decreasing the market price. ELAL’s website – in the era of internet ELAL began to sell tickets through its website and its entire marketing propaganda took few steps further. In the long run, the website exposes the audience to very important and relevant details that are handier. This obviously minimized the number of flight agents while transforming them into tourist advisors. The revolution of the customer service is relying now on the innovation in technolo gy. This improves the commercial interaction between company and the customer. The industries competitive situation using Porter’s 5 Forces The threat of the entry of new competitors ELAL owns the largest market segment in the Israeli aviation field and therefore it has to create many barriers to eliminate new competitors. The company accomplished that by having full control over a variety of goods and services such as transporting passengers and baggage, a variety of destinations and high security level. There are many factors that make it difficult for other competitors to enter the market: * Initial investment – in order to found a new aviation company, it is necessary to have sufficient capital for buying airplane navy and technological infrastructures. Moreover, there is a large depreciation over the equipment this field. The maintenance of an airplane company can sometimes appear to be luxurious one but not necessarily a profitable one. * Fuel costs – jet fuel costs are 50% out of the operational cost. * Legal barrier – flight companies are responsible for licensing and employees’ training in order to keep the pilots and technicians qualified. * Economic factor- the aviation industry is one of the first to be affected from financial crises and can easily be exposed to bankruptcy. For instance, the last financial crisis in 2007 made major decrease in the tourism industry and therefore the demand for flying decreased and many aviation companies went bankrupted over the world. * Aviation Clubs – in the last decade, aviation companies have created clubs in which encouraged passengers to fly with certain companies by gaining points and getting free tickets to fly within specific companies. This created a huge barrier for new companies which wanted to enter the market. The competition in this field is very intense and competes on passengers’ benefits, flight courses, and variety of destinations and level of service. ELAL’s strategy for combating this competition is: 1. Flexibility in scheduling flights according to different seasons and international events (holidays, Olympic Games, sport events, high season-low season, etc. ) 2. Increasing flight frequencies to popular destinations by increasing the number of co-sharing flights (cooperation with other companies). 3. A consistent improvement of services within the flight, especially the comfort of the seats, quality of food and entertainment during flights. Most of the focus goes to First Class. 4. Frequent flyer club – ELAL has found a club in which it compensates its member with highly valued benefits like seat-upgrading, flight tickets discounts, etc. 5. Promoting them through worldwide advertisement. The bargaining power of customers (buyers) The customer thrives to push prices down and quality of services up. The power of the customer depends on the added value he gives to the company. The option to choose from a large variety flight companies is a threat to ELAL. A constant recession can decrease the loyalty of one customer to a certain aviation company because some other companies will offer lower prices. In this case, he will obviously choose the cheaper company to fly with. The bargaining power of suppliers The bargaining power of suppliers is different from the bargaining power of the customers. The suppliers push prices up while decreasing quality of their products and services. ELAL is very much affected from the competition existing in the field and depending on its suppliers that would make it difficult for ELAL to maintain the level of their service quality and competitive prices. Many of ELAL’s suppliers have exclusivity in their field and the knowledge that they have, made them powerful against ELAL. The fact that many of ELAL’s suppliers are also it subsidiaries, increases its profitability and neutralizes the bargaining power of these suppliers. However, the aviation field has two main suppliers (that are not subsidiaries to ELAL): jet fuel suppliers and airplanes suppliers. In Israel there are only a few jet fuel suppliers whereas abroad the suppliers are many, and the decision of buying fuel from one supplier depends on price and not on an exclusive supplier. Aviation companies in Israel have a weak bargaining power against fuel suppliers as a consequence of political issues that affect the price of fuel. There are two main airplane suppliers in the world – the American Boeing and the European Airbus. ELAL has on its behalf airplanes made by Boeing only, as we mentioned before due to American pressure over the Israelis in the days when the company was owned by the government. This kind of relationships between governments created a dependency on one supplier with a high level of bargaining power in a market which is limited in the first place. The threat of substitute products or services ELAL offers its customers a variety of permanent destinations all over the world. Moreover, through its subsidiary San D’or, ELAL offers a variety of flights to seasonal destinations flying on weekends and holidays. Goods and services given in parallel fields are called substitute products. These products have a major power influencing management decisions due to the possibility the customer will decide to put his money in another company (in another substitute product). A substitute can demolish a company. A substitute product for Aviation Company like ELAL is the low cost aviation companies as EasyJet, Arkia Express, etc. These companies reduce flight ticket’s prices (30-50 Euro) by charging only for the flight itself and any other service is being paid extra (luggage, food, drinks, etc. ). ELAL invests millions of dollars in a good and full service that will bring its customers to their destiny. The price factor sometimes defeats the comfort and the quality of service and leads to harming ELAL profitability. The intensity of competitive rivalry The aviation industry has many leading companies all over the world, where each one strives to have a significant differentiation which will attract customers’ hearts and pockets and enlarge their market segment. Barriers to exit – ELAL have â€Å"code sharing† with many foreign airlines (Appendix2). As a result, it has full access to internal information of these companies, which enables it to know about the activity of its competitors. Similarly, ELAL’s delicate information is accessible for its competitors. If ELAL decides to breach the code-sharing with the other companies, its future is doomed (ELAL may decide the barriers to exit are too significant and will be forced to continue the code-sharing). As previously mentioned, ELAL has many share-codes with foreign airline which its customers and employees can fly with (with same conditions they would have got from ELAL). This corporation provides full accessible information of flight and price on-line. This accessibility improves ELAL profitability. Target Market Potential Market Addressable Market Target Market Potential Market Addressable Market Total Market Total Market Market segmentation Macro segmentation Total Market – A group of people sharing the same characteristics that cause them to have similar needs – to fly from one place to another. Potential Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from one place to another. Addressable Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel. Target Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel and can afford it. People who live geographically close to ELAL’s destinations. Micro segmentation – potential audience Business * Age: 30-70 years old. Occupation: Business men and women who have international businesses. * Lifestyle: Usually â€Å"Frequent Flyer† members who fly on behalf of their companies. A population who usually flies in Business and First Class. Pleasure * Age: 13to 18: family trips; 21 to 30: backpacking, vacations and trips. * Occupation: Students and families. * Lifestyle: Due to the variet y of ages in this segment, there are all kinds of lifestyles (with average+ income). Religion The Jewish religious businessmenfamily members from all over the world choose to fly ELAL due to its policies regarding kosher food and respecting Shabbat. This is a very dominant sector among ELAL customers and therefore ELAL treats this segment with delicacy and tries to be as religious oriented as possible. ELAL strives to be as least mass marketed as possible by approaching its different segments that we mentioned separately. Nevertheless, its last commercial advertisement with Omri Casspi, approaches all three segments by arousing the sense of Zionism among all. This is an emotional commercial which emphasizes that ELAL is the leading national airline in Israel. ELAL’s Attractiveness ELAL is in the business of civil international aviation arena from and to Israel. It is quite straight forward that the overall industry attractiveness does not apply that every firm in the field will return the same profitability. Firms are able to apply their core competence, businesses model to achieve a profit above the industry average. After examining Porter’s five forces, we analyzed ELAL’s attractiveness within its industry. Backward vertical integration: dealing with supplier bargaining power ELAL acted wisely when buying most of its suppliers and neutralizing their power. However, when considering the industry, most of the money is in the jet fuel industry and airplane suppliers. If ELAL could buy these suppliers, it would have a huge competitive advantage among its competitors. Nowadays, ELAL does not have the means to buy such companies (like Boeing) and we would not suggest doing so. Forwards vertical integration: Nowadays, ELAL does not â€Å"control† its customers but rather the customers choose ELAL. ELAL has the option of buying tourists companies (such as Ista), online purchasing flying tickets companies (such as netravel. com). By doing so, ELAL can increase its profitability and customer flow. The fact that tourist-agencies are becoming old-fashioned, more and more people are buying flight ticket via websites, ELAL could create a significant competitive advantage by buying these sites. This would obviously make ELAL more attractive above the industry average. Horizontal integration: As we mentioned in the threat of substitute products or services, ELAL main threat is the low-cost companies that offer cheaper prices by offering only the flight itself with no additional services. This â€Å"product† is targeted to a segment which ELAL has not addressed yet. These clients seek for short flights within Europe or the U. S. with the most attractive price. Nowadays ELAL does not offer such product and by merging with such low-cost company, they would probably increase its profitability and addressed a new unutilized market segment. Chapter 4: The Company’s Marketing Overview Mission Statement, Objectives and Values ELAL has set many targets, which the main one is to operate as an integral part in the global aviation competitive world, while keeping its uniqueness as an international airline company of Israel. In addition, ELAL is defining the following goals: 1. Uncompromising level of service 2. First priority – safety and security of the passengers 3. Investing in its employees – high level of training, focus on their welfare in order to promote the company’s success. Happy employees = successful company. 4. Promoting profitability by innovation and initiative, maximizing shareholders’ wealth. 5. Be an integral and significant company in the international aviation world, while keeping it uniqueness as the Israeli national leading airline. 6. Prioritizing the destinations according to profitably and customer demand. 7. Maintaining only new airplanes. . Efficiency and saving – retirement plans, reducing the number of offices overseas. ELAL defined the aforementioned goals as part of â€Å"ELAL’s 2010 project† and is going to achieve these goals by implementing its vision. ELAL’s vision * To lead the aviation market in Israel and to be the first choice for all customers traveling to and from Israel. * To be a winning, profitable and successful commercial company that excels in all areas of activity. * To provide the highest level of uncompromised quality service, for the benefit of its customers, employees and share holders. Marketing Mix (Four P’s) The marketing mix is the combination of several techniques that are bring used in order to achieve marketing strategy and goals. Product * Products – ELAL offers the service of national and international flights. * Variety of products – Different levels of services – Economy class, Business class and First. * Services – ELAL is very service oriented. It offers its client a high level of service starting even before flight: purchasing tickets online, express online check in, luggage pick up, duty free on board, lounge and Frequent Flyer Club. Pricing ELAL does not attempt to be a low cost company and therefore its prices cannot compete with such companies but rather with full service flying companies. It is known that ELAL’s tickets are not cheap but whoever chooses to fly with ELAL knows he will get a return on his money. * Frequent Flyer members receive free upgrades and free ticket according to their mileage. * ELAL â€Å"spontany† – a new service ELAL offers is the last minutes flights with lower prices. This is oriented for spontaneous people who don’t want to settle for service but do not want to spend much on the ticket. Promotion * ELAL promoted itself via a various media means – TV commercials, outdoor adds, Newsletters for its club members, collaboration with credit card companies which offer ELAL’s points * ELAL promotes itself as the national Israeli airline by being the official transporting airline to public organizations (like the Israeli football delegation) and well known personalities (like the President). Place * ELAL’s destinations are wisely chosen according to demand. It operates in international and principal airports accessible to many other destinations. SWOT Analysis Strength * A variety of services and goods (â€Å"Fun Day†, â€Å"ELAL Spontany†) that enables to attract many segments in the market. * ELAL is an international brand in the field of security and safety. * Kosher food and respecting Shabbat. * Many corporations with other international airlines. * Only one airplane supplier. | Weaknesses: * Does not operate on Shabbat and on holidays. * Unstable security situation in Israel reduces number of customers. * High prices relatively to the market. * ELAL does not maintain constant collaboration with agencies abroad and loses potential market. Geographically Israel is located between hostile countries which extends the flight courses and enlarge the duration of the flights, increase fuel expenses, etc. | Opportunities * ELAL e-ticket purchased online saves time and money and enlarges potential clients. * ELAL’s high reputation reduces advertisement expenses. * ELAL’s website is a commercial platform which reduce s advertisement expenses. | Threats * Low cost companies offering cheap flying tickets. * As the Israeli national airline, ELAL is exposed to terror attacks on its airplanes. * The increasing prices of fuel| ELAL’s main problems Keeping the Status Quo – ELAL does not operate on Shabbat and holidays. The company loses 15% of operational time due to its commitment to the status quo which allows other companies to enjoy ELALs customers. Expending variety of services – ELAL is exposed to a severe competition with low-cost companies. Such companies offer flights with no other extra services, airplane as an transporting mean and no more than that. Chapter 5: Recommendations and Summary Is the Company’s Marketing Mix in – tune with its markets and its objectives? We find the company’s marketing mix in tune. The company provides its products in relatively high prices. Following the latter, the prices are a derivative of security and social aspects as described. The company pays relatively high salaries in order to obtain the level of service. Although privatized, the company maintains its objective to be the â€Å"national company† of Israel, first by slogans and continued by ads and commercials: i. e. the latest commercial staring NBA player Omri Casspi, who is, as ELAL wants to be, a national pride and patriotic icon. ELAL has a much focused hub-oriented hub airport destinations, which are by definition very attractive ones. Solutions to ELAL’s main problems Keeping the Status Quo Solution: On the one hand, if ELAL decides to break the status quo, it can realize its potential market and become equal to its competitors and even create an additional competitive advantage. On the other hand, this delicate issue can create antagonism among religious passengers who are a dominant factor to ELAL. This is a problematic situation which still should be considered in order to maximize ELAL’s profitability. Expending variety of services Solution: ELAL should examine the option of offering this kind of service in order to provide its customers a larger variety of services. For example, ELAL can operate a weekly flight to various destinations according to the low cost policy. By entering such a market, ELAL could enlarge its segment markets. This kind of decision could have a positive effect but also damage ELAL’s reputation. Summary and Conclusions As a small state, Israel does not have many commercial or social icons. Maccabi Tel Aviv, high tech and the Dead Sea are few that could be mentioned. ELAL is another one. As part of the Israeli pathos, ELAL played an important role in Israel’s short history. ELAL has evolved from a national owned company with all that entails (unions, heavy politics, non-profit environment etc. ) to a profitable and role model airline. ELAL determined a strategy based on the evolving and more competitive environment around it and thrives for profit maximization as well as keeping its image as the national airline in Israel. To do the latter, ELAL determined prices, strategic agenda and image by the aforementioned guidelines. The future will tell whether ELAL would be able to deal with the challenges of tightened security, growing competition and ever changing political environment; up to now, it seems to be on the right track. Appendix1 – Boeing | | *Boeing 737 – 700 ; 800| Total in service:  11 ; 2 Range:  4870  km Engines:  C. F. M. Cruising speed:  873kph/Mach 0. 8 Length:  110ft (33. 6m) ; 129ft (39. 5m) Wingspan:  112ft,(34. 5m)  | |   | | Boeing 747 – 200  | Total in service:  1 Cargo Range:  10000 km Engines:  Four Pratt ; Whitney Cruising speed:  917kph/Mach 0. 84 Length:  231ft 11ins,(70. 7m) Wingspan:  195ft 9in,(59. 6m)| | | *Boeing 777 – 200| Total in service:  6 Range:  12670 km Engines:  Rolls Royce Cruising speed:  864kph/Mach 0. 83 Length:  209ft 1ins(63. 7m) Wingspan:  199ft 11ins,(60. 9m)  Ã‚  | |   | | *  Boeing 747 – 400| Total in service:  6 Range:  11860  km Engines:  Four Pratt ; Whitney Cruising speed:  927kph/Mach 0. 85 Length:  231ft 11ins,(70. 7m) Wingspan:  213ft,(64. 9m)  | | | *Boeing 767| Total in service:  8 Range:  10000 km Engines:  Two Pratt ; Whitney Cruising speed:  873kph/Mach 0. 8 Length:  159ft 2ins,(48. 5m) Wingspan:  156ft,(47. 6m)  | |   | | *  Boeing 757  | Total in service:  5 Range:  6100  km Engines:  Two Rolls Royce Cruising speed:  873kph/Mach 0. 8 Length:  155ft 3ins,(47. 3m) Wingspan:  124ft, 10ins,(37. 9m)  | | Appendix2 – Code Sharing Airlines| Destination| | American Airlines – Code Share flights operated by AA from Europe to the USA and flights operated by AA within the USA. 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