Tuesday, December 31, 2019

Intoxicated Sex is Not Rape Essay examples - 1298 Words

Is intoxicated sex not consensual sex? It is clear that most people would quickly respond with various signs of affirmation which all center around the statement: â€Å"of course, intoxicated sex is not consensual sex.† This is the reigning viewpoint among many ethicists, who take up a huge percentage of our society, who argue that alcohol use impairs a person’s judgment. Because of this, the decisions one makes while intoxicated are decisions that have not been adequately contemplated. Consequently when a person agrees to engage in sexual intercourse while under the influence of alcohol, one is unable to give full consent to such a big decision. These same ethicists argue that full consent is necessary in order for sexual intercourse to not be†¦show more content†¦The lack of logic behind all intoxicated sex being categorized as nonconsensual can be seen in an example given by Keith Burgess Jackson in which he jokes that couples are raping each other whenever they engage in intoxicated sexual intercourse. Even though Keith Burgess Jackson is light heartedly poking fun at the current state of laws regarding intoxicated sex and consent, it something that should actually be taken seriously because it is evident that citizens of the United States are being misinformed about this situation. A person could engage in intoxicated sex one day and be facing criminal charges the next day, even though both parties agreed to the act. This all occurs because the person someone had sex with blindingly decided to conform to the notions that drunken sex is nonconsensual and â€Å"nonconsensual sex is rape† (United States). People are wrongfully being jailed because all forms of intoxicated sex are deemed nonconsensual because of the confusion our society has on whether all forms of intoxicated sex is consensual sex. (Need topic sentence)When a person makes the decision to consume alcohol, he is aware of the impaired judgment that accompanies it. He knows that he will not be able to call on his logic and examine a situation fully before choosing a course of action. As a result since he is fully aware of what the alcohol will do to him if he consumes too much of it, then he isShow MoreRelatedThe Effects Of Rape Culture On American Universities1214 Words   |  5 Pagesof rape culture in American universities. This blunt and rather cold attitude prompts many observers to wonder whether a rape culture is present in America. Does our society have a lenient attitude on intoxicated sex? Does the nuanced subject of intoxicated intercourse dismiss responsibility between both parties when the consent is later questioned? There is a problem with rape culture in American universities due to white privilege, drinking culture, and a permissive attitude to intoxicated intercourseRead MoreRape : A Victim Of Se xual Assault861 Words   |  4 Pagesage, economic class, religion, or race you are, because it can happen to anyone. According to one website, â€Å"Rape victims are doctors, lawyers, nurses, military personnel, cooks, accountants, students- anyone and everyone could be vulnerable to rape or sexual assault,† (â€Å"Rape Myths and Facts,† 2015). Therefore, yes males can be the victims of sexual assault, in fact one out of every 10 rape victims are male, (RAINN, 2016). Overall, many sexual assaults involving male victims go unreported. Males canRead MoreSexual Assault Against Women Essay953 Words   |  4 Pagespsychologically effect on the victim in many ways. For the last couple of decades, sexual assault, rape, and child molestation has become the focal point of public concerns today. According to a 1993 National Crime Victimization Survey conducted by the U.S. Department of Justice, about 500,000 rapes or sexual assaults occur each year (Statistics, March 2010). The Department of Justice states that, â€Å"rape crimes have risen nearly three times as fast as the total crime rate†, although other studies haveRead MoreKill A Mockingbird, By Harper Lee1668 Words   |  7 Pagesher, based on her looks, personality, and gender. Rape and Sexual Assault are serious problems all over the world. One in every five women are raped in their lifetime. There are laws to protect individuals from rape, but most of the time these laws are ineffective. Rape and sexual assault are often justified by the women’s clothing or actions, or even how clearly she said—or tried to say â€Å"no†. Justifying rape or sexual assault due to these factors is called Victim Blaming. OneRead MoreCommunication Is The Single Contingency Perspective1395 Words   |  6 Pagesinterested in is the topic of rape and how the definition of rape has evolved over the past few decades. This issue is important to me because I am a college male and would be absolutely appalled if something, whatever it may be, happened to me involving this issue. According to CNN the FBI as of January 2012 changed its previous definition of rape to fit our contemporary times where a woman’s voice is equally as important as a males. The FBI’s previous definition of rape was, â€Å"The carnal knowledgeRead MoreEssay about Drinking Alcohol Causes Sexual Assault1305 Words   |  6 PagesUnfortunately, there are many sexual assaults, or rapes, per year. According to the Affirmative Action Office at Iowa State University, there have been at least two reported rapes per weekend since classes have begun this year. Throughout the United States in 1996, there were 98,000 completed rapes, and 219,000 attempted rapes (Stanford University, 1999). Most of these assaults were upon women. In fact, women were ten times more likely than men to become victims of rape or sexual assault in 1996, a reality thatRead MoreDifferent Crime Scripts Of Acquaintance And Decision Making Processes Adopted By Offenders1534 Words   |  7 Pagesaids in the situational prevention of crime. Furthermore, it will analyse the literature concerning this crime, identifying the modus operandi and decision making processes adopted by offenders, defining the different crime scripts of acquaintance rape illustrated in previous empirical literature. This review will finally identify areas not charted by the literature and highlight where the literature could have logically continued with prescriptive preventative measures. Sexual offending by adultRead MoreEssay Date Rape890 Words   |  4 PagesDate Rape When people hear the word rape they might imagine a stranger leaping out from the shadows of a dark alley and attacking someone. Although this is partly true, most rapes are committed by people who know their victims. When intercourse is unwanted and forced upon by someone you know, it is known as â€Å" date rape.† It occurs daily and is prevalent on virtually all college campuses across the nation and in cities all over the world.   Ã‚  Ã‚  Ã‚  Ã‚  Date rape generally occurs when a man isRead MoreCrime Prevention At Osgood Hall Law School969 Words   |  4 Pagesand he raped her on the side of the road, and by his own account he said, â€Å"It will only hurt for a little while.† His punishment was two years of House arrest, after Justice Dewar described him as a â€Å"clumsy Don Juan,† whom had bee mislead because â€Å"sex was in the air.† Both Justice Dewar and Officer Sanguitti’s actions sparked a movement that would spread through out Canada, the United States, and the rest of the world. Two Social activists, Heather Jarvis and Sonya Barnett, were fed up with eventsRead MoreAnalysis Of The Book Missoula By John Krakauer1170 Words   |  5 Pagesthe issue of rape in the college town of Missoula. Krakauer begins his work by quoting the article False Allegations of Sexual Assault: â€Å"Rape is unique. No other violent crime is so fraught with controversy, so enmeshed in dispute and in the politics of gender and sexuality†¦ And within the domain of rape, the most highly charged area of debate concerns the issue of false allegations. For centuries, it has been asserted and assumed that women â€Å"cry rape,† that a large proportion of rape allegations

Monday, December 23, 2019

Essay about Educational Mindset - 739 Words

Growth by most definitions is an increase of some sort or another. Growth means starting at one point and continually achieving more over time. The growth mindset is no different. The concept of the growth mindset is that over time and throughout one’s life, they continually adapt, change, and achieve a higher level of understanding about themselves and how they perceive themselves. This growth is due to the fact that they are generally able to identify their faults and weaknesses as well as understand their strengths. They accept the fact that they have these deficiencies, however, they are not satisfied with them, therefore they attempt to fix them or change them. This mindset that one is never done growing, learning, developing†¦show more content†¦They believe you are either born with a skill or you are not. They do not believe that a skill can be developed and honed for a better result. For this reason, when failure occurs, they simply accept the outcome and choose not to attempt to better themselves for alternate outcome. These mindsets are often formed at a very early age. Parents praise their children for what they are great at and often neglect encouragement for what their children are not good at. These individuals also believe that their mindset cannot be changed. Growth or fixed, what kind of mindset do I have? Well, I love to golf, and the good Lord knows that I am far from perfect†¦ever! I am still in school, going back to get my masters in teaching, which means I am not satisfied with where I am at in my career. I am striving to do better after 37 years of trials and errors and multiple failures. I have refused to settle for anything and continue to take on challenges year after year. My four children are all different, yet I know not one of them is perfect. They all have flaws, and I encourage each one to do better the next time they attempt something. I am on my second marriage, a vast improvement from my first one. Again, I chose not to settle in a relationship that neither of us were happy in, and instead of believing I was a failure at relationships, I chose to make sure I did things better the next time around. I believe that I am not a perfect husband or father,Show MoreRelatedBrainology Rough Draft (2).When It Comes T o The Topic Of991 Words   |  4 Pages When it comes to the topic of having a growth mindset, most of us will readily agree that students who are praised are motivated to learn. Where this agreement usually ends, however, is on the question of how they are praised. Whereas some are convinced that praising students for their intelligence will motivate them to learn, others maintain that encouraging them for their efforts has a better impact on their motivation. My educational experience thus far in my life is anything but uniqueRead MoreThe Case For Gritty, Growing Students1374 Words   |  6 PagesGrowing Students The questions of learning and intelligence have long been debated since education has ever existed. That learning leads directly to intelligence is an assumption which has not been subject to adequate scrutiny. Typically, a fixed mindset believes that an intelligent student is one who invests less of almost about everything to not only succeed but also to achieve outstanding results. That is, by studying less an intelligent student is expected to know about study subjects enoughRead MoreTransition Program Essay899 Words   |  4 PagesWashington, and Virginia Commonwealth University (Transitions, 2016). A combination of these partnerships is what makes the program what it is known as today. These programs and organizations have assisted to build the core curriculum, provide educational opportunities for apprentices, provide staff recruitment, access to visual and performing art events, and the sensory friendly activities and design of the building. Through the partnerships of the se organizations is how the program is a successfulRead MoreCompetency Based Education Has Changed Throughout The Last Decade1579 Words   |  7 Pageseducation. Morcke states that outcome or competency based education is guided education based upon predetermined outcomes. Competency based education has been around and used sporadically for the last decade. Competency-based education arose from the educational changes that were a result of the space race in the 1960’s. This basis of this type of education first arose from behaviorist theories. Following the lead of the likes of B.F. Skinner and Bloom competency theory followed the idea that teaching shouldRead MoreArt Is Inspirational : Art And Math Based Learning1345 Words   |  6 PagesArt is inspirational. Art is educational. Art is essential. Not acknowledging art is equivalent to ignoring creative minds, creative processes, and creative solutions. Students have been forced to act as imitators, mirroring their teachers ’ movements and ideas. Which leads to a limited creative outlet left for those children taught in a Science, Technology, Engineering, and Mathematics, also known as STEM, environment. Therefore, the arts should be added to the STEM program to encourage the integrationRead MoreMental Models And Mindsets : Student s Name926 Words   |  4 Pages Mental models/Mindsets Student’s Name: University Affiliate: Mental models/Mindsets Mental models or mindsets are psychosomatic representations of hypothetical, real and fantasy circumstances. It is how we perceive and apprehend the world we live in. Similar to every other model, mental models are mere abstractions of the present reality. However, mental models are less intricate than the factual world. Regardless of how well constructed mental models are, they are all incorrect inRead MoreSocial Media And Web 2.0 Tools789 Words   |  4 Pagesself-Regulation called Forethought, Performance Control, and Self-Reflection. Forethought is the exact help to input a positive mindset. Goals must be set in order. It is giving thought to what is beneficial to a student in self-regulated learning. Performance control is a phase that displays the stages during learning. It is a set strategy to help student to improve in the educational goals. According to the University of Connecticut, â€Å"The development good self-regulation usually involves the followingRead MoreA Profe ssional And Personal Relationship Essay1166 Words   |  5 PagesDegree. When I consider being a Teacher in a modern, democratic, inclusive classroom the reasoning seems logical and obvious; it would be impossible to meet the fullest ethical standards of Teaching if you were lacking in the specific skills and mindsets necessary to teach a significant and traditionally underserved portion of your students. As an example, when it comes to inclusive classrooms â€Å"A large amount of literature demonstrates that there are major teacher effects on students’ achievementRead MoreThe Current Education System Has Long Been Up For Debate?978 Words   |  4 PagesUK and how design can help re-shape the appearance of intelligence.†¨For this I will explore the opinions of leading researchers in the field such as Sir Ken Robinson, a creativity and educational expert who, in the opinion of some, is leading the push for an education re-design, Sugata Mitrai, a Pakistani educational activist who is currently pushing the boundaries of education in the developing world through the use of technology with radical innovations and controversial ideas. I also want to lookRead MoreIce Cream Design Video : Rationale880 Words   |  4 Pages PBL also allows students to take advantage of established supportive peer networks (Lamborne, 2009). Norman explains that positive psychology optimizes educational achievement for all, emphasizing clear evidence in support of Dweck’s mindset theory; namely whether a person takes a fixed mindset approach to their abilities or a growth mindset has crucial implications for future success (p.35, 2013). This project based approach motivates students to view learning as an active process, where they

Sunday, December 15, 2019

El-Al Marketing Analysis Free Essays

El-Al Marketing Analysis El-Al Marketing Analysis Table Of Content Chapter 1: Introduction Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Chapter 2: An overview of the company Overview of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on El-Al Marketing Analysis or any similar topic only for you Order Now . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Definition of the business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Chapter 3: An analysis of the company’s business environment Firms industry and macro environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 The PEST Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10-12 The industries competitive situation using Porter’s 5 Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. 13-15 Market segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦16-17 ELAL’s Attractiveness †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Chapter 4: The Company’s Marketing Overview Mission Statement, Objectives and Values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Marketing Mix (Four P’s)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 ELAL’s main problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 Chapter 5: Recommendations and Summary Is the Company’s Marketing Mix in – tune with its markets and its objectives?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 22 Solutions to ELAL’s main problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. 22 Summary and Conclusions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â₠¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 Appendix 1 – Boeing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Appendix 2 – Code Sharing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 Chapter 1: Introduction Executive Summary 1. ELAL is the leading airline in Israel. In the past it was a government owned company until privatization commenced on 2003. 2. ELAL owned several dozen aircrafts, which are used for international and lately national flights as well. 3. ELAL hires thousands of employees and has several subsidiaries as well. 4. ELAL’s narrative is defined by the ideal of being the number one airline for passengers from and to Israel. ELAL is constantly walking the thin line regarding the political status quo. ELAL maintains its religious crowd by keeping the Shabbat on one hand, and losing potential revenues by doing so. This narrative is implemented in the outline of ELAL’s marketing agenda, ever claiming that it is Israel’s national company and by launching numerous patriotic campaigns. As part of this agenda, ELAL serves kosher food as default. 5. ELAL is in a satisfying financial situation. ELAL is growing constantly; revenues, stock value, ROE and net value are growing in a healthy manner. The company survived impressively the latest financial crises. 6. ELAL prices its flights relatively expensive, offering the passengers non-compromising security, safety and service standards. As part of this agenda, ELAL keeps its technology in a state of the art level, using new and improved American planes. 7. ELAL offers transparent and non-transparent services, such as constant flyer benefits on one hand and code-share agreements on the other. ELAL could â€Å"hide† its disadvantages by exploiting the benefits that globalization offers, with emphasis on international collaboration and offering combined services to its clients such as hotels, car rentals and others. 8. ELAL’s current and future challenges will be defined and influenced by the constant entrance of national and international competitors. ELAL will have to emphasize its advantages, maintain its technological and marketing images. Bibliography http://en. wikipedia. org/wiki/El_Al http://www. bizportal. co. il/shukhahon/bizcompbaalsump. shtml? p_id=1087824am p;c_id=1152 http://www. elal. co. il/ELAL/Heasbrew/States/General/ . http://www. elal. co. il/NR/rdonlyres/2D943294-0735-4E30-9C7C-9FCDA40B23E7/0/FactSheet20092final. pdf http://www. youtube. com/watch? v=8nPXttPmNE0 Chapter 2: An overview of the company Overview of the company EL-Al (hereinafter â€Å"the company†) is one of the greatest Israeli symbols. It was one of the most famous trademarks of the small state. The company’s story intertwined with Israel’s origins. The company is operating in a â€Å"national† state of mind, aiming towards patriotic emotions based on the Israeli narrative of pride, safety and security. The company markets and considers itself as a national service provider, submitting itself to the whims and needs of the country. Not once the company has been involved in security or social operations (the joint confidential operation of bringing Ethiopian Jews to Israel), even in the price of losing money (i. e. not flying on the Shabbat), all in order of keeping the image of the national company. The company traditionally operated international flights alone, but lately it operates domestic ones as well. The company’s headquarters and mother- airport are located in Israel’s international airport â€Å"Ben-Gurion†. The company has evolved and changed throughout the years, and has varied its basic definition from a government organization to a private company. The privatization has been complete mid-2000’s (that is less than 50% of company shares are kept in by the government). The 2nd decade of the 21st century will colored by security issues, ever growing competition and the continuation of the privatization process. It will be the first decade in the company’s history that it will have to deal with strong competition over the Israeli customers, since the monopoly is finally over. EL-Al will have to adapt, and has already started, to a ruthless competitive market. This paper will deal with the company’s strategies and marketing agenda and status. History â€Å"EL-AL Israel airways LTD. † was incorporated and became Israel’s official airline company on November 1948. The company was incorporated as a national company fully owned by the government. The company’s fleet was based on second hand American manufactured airplanes. In the first couple of years the company made only commercial passenger flights, and since 1950 it commenced cargo flights as well. The D. N. A of the company was heavily influenced by the political scene in Israel, creating an ongoing non-Sabbath flying and kosher food serving. One more influence that helped to position the company’s image in Israeli society was â€Å"patriotic† and historical flights: bringing Jewish communities to the new states, from Arab countries and India. One memorable flight was the one bringing Nazi war criminal Adolf Eichmann. In the mid 50’s EL-Al conducted two several actions: transatlantic flights and the purchasing of British airplanes. Later on a purchase of Boeing 707 was made. On 1960, for the first time, EL-Al became profitable. The 60’s were a successful decade for the company, growing from year to year and demonstrating respectable financial figures. The good fortune of the company commenced at the end of the 60’s. Security issues were magnified due to several terrorist attacks. EL-Al took some adventurous decisions, starting with the purchasing of expensive Boeing 747 aircrafts. The latter purchase was too expensive for the short run, as expenses exceeded revenues in a large magnitude. On top of things, due to inner political reasons EL-Al suffered strikes and some other political influences (see chapter). The most outlined event of the 80’s was the collapse of the iron screen, revealing a wide spread bundle of new flight destinations. The 1990’s were a decade of coming changes, as privatization voices started to be heard. These voices were boosted thanks to the uprising charter flights and decreasing numbers of tourists in Israel. Another major negative effect was the 25% increase in fuel prices. The uprising competition and environmental changes forced the company to tend towards the inevitable step of privatization. The privatization of EL-AL commenced in 2003. 15% of the company was offered to buy in the Tel Aviv Stock Exchange. This process continues as more and more shares held by the government were sold to the public. Definition of the business EL-AL is a publicly traded airline company. It is traded on the Tel Aviv Stock Exchange (â€Å"TASE†). EL-AL provides international and domestic flights. It also provides shipping services and touristic ones as well. General Details The company owns a 37 aircraft fleet, all manufactured by Boeing (737,747,757,767,777). The company flies to 38 non-stop service destinations worldwide and has 440 weekly departures. The company employs 5,847 workers and is one of the biggest in Israel in that factor. The company has business relationships in the form of code-share agreements () and domestic service tourism providers. The company has a frequent flyer club. The company conducts its financial reports by IAS 34, and has adopted the IFRS international code. The company is owned by several owners besides the public, and some of its owners are investment houses. The full control list is as follows: The company has increased its equity from 2010 q2 to q3 by 51. 65%, its revenues by 12. 57%, ROE by 81. 81% and net income by 186%. Chapter 3: An analysis of the company’s business environment Firms industry and its macro environment The business environment in which ELAL is performing is the civil international aviation arena from and to Israel. Political Environment – The company competes with other 103 flight companies that work within the Israeli territory. ELAL, which started as a governmental company, worked and still working according to the government decision since 1977, this decision, determined that ELAL will not work or fly neither on Shabbat nor on Jewish holidays and therefore it does not fulfill its maximum revenues potential. ELAL is the leading aviation company that works within the Israeli territory flying in and out of Israel. Social Environment – ELAL owns several subsidiary companies, which deal with a variety of complementary goods and services for the aviation world. One its main fields is cheap flight to Europe operated by the subsidiary company – San d’Or, which in 2009 increased its revenues by 2%, comparing to the previous year. Another major field is the food industry provided by the subsidiary company â€Å"Tama†m Burenstein Catering†. This company deals with producing and supplying food to airplanes – controlled by ELAL’s management. ELAL has many more subsidiary companies in the following areas: renting flight supplies, transportation of cargo and maintenance, selling duty free products and converting currencies during its flights. Seasonal changes in this area and the fact that the world is becoming a global village forces ELAL to adjust itself to a hostile and competitive business environment. It obligates ELAL to recognize new niches in the market, following persistency in finding new company skills, improvement in existing ones, and adjusting human resource. These factors can bring ELAL to be a leading company with a competitive advantage that will keep it ahead of its competitors. The PEST Model Political * ELAL, as a governmental company that was privatized (2005) still relies on political decisions affecting its business choices. One of the best examples is that the company was anchored in the Government Companies Law. As a result, there is a consistent political intervention when referring to taking business actions. A few years ago, ELAL had to decide whether to stick with one airplane supplier – the American Boeing (Appendix1) – and to renounce the European airplane supplier – Airbus. After examining the business aspect, it decided to equip itself with the Airbus airplanes due to their more attractive price and cheaper maintenance costs. However, in 2004 the U. S. overnment pressured the Israeli government (ELAL’s owner back then) into working exclusively with Boeing and therefore ELAL did not have any other choice but to do just that. * Until 1992, ELAL flew seven days a week until a political decision was made – to prohibit flying during Shabbat and Jewish holidays. As a consequence, ELAL’s operational time decreased by 15%. In fact, after 2005 when the company w as privatized, it was decided that even though they were no obligated to do so, ELAL would keep the Status-Quo by respecting the Shabbat law (a strategic way to gain religious public adherence). Israel is geographically located in one of the problematic areas in the world, surrounded by hostile Arab countries. As a consequence, ELAL is forced to extend its flying course to its different destinations. The fact that Israel does not have good relations with many countries in the world, limits ELAL’s destinations. Moreover, the delicate security situation in Israel forces ELAL to make excessive security examinations within Israel and overseas. This security policy creates a massive cost to the company. As a result, today ELAL is well-known for its security achievements. Economical * The Global Village – the world is becoming a big global village. People are flying more and more, from and to many places. As a consequence of improvement in financial opportunities and shorter flight duration, they divide their vacations into many small vacations during the year. This economical factor brings to abundance in the financial situation in general and in the flying industry in particular. Nowadays ELAL is focusing on international destinations being affected by the world wide economical changes, such as last financial crisis in 2007. The competition with many other flight companies is growing intensively. ELAL must take action in order not to fail in the competition, usually this means either to lower prices drastically or reducing operating expenses. * There is an ongoing decrease in the incoming tourism for the last decade. Due to security and political situation in Israel, many tourists prefer either to fly with foreign companies or not to fly to I srael at all. According to statistics, in 2009 2M tourists visited Israel, a decrease of 6% from 2008. * Increase in gasoline prices had raised ELAL’s flight tickets prices by 5% to 10%. Social The financial recession was supposed to decrease the financial options to the public and so decrease the amount of Israelis traveling abroad. Nevertheless, there has been a large increase in Israelis travelers overseas at about 10% a year. This fact shows the change in Israeli consumption habits. It seems the Israeli, men and women, have more free time than ever which allows them to plan their leisure time. * The climate in Israel enables worldwide tourism to come to Israel in all seasons. The night life is longer and safer than many other places in the world – tourists who visit Israel enjoy this social freedom. The value of life and death is quite different in Israel due to struggle for survivor. Security and safety are very important and are overvalued by the customers and EL AL has a reputation regarding these issues. * Environmental awareness – *** Today’s social trend is to be green and clean. ELAL collaborates and support many green organizations and encourages youth into creating new green-tech. This promotes ELAL as an environmental friendly company while increasing public’s adherence. * Kosher food – one of ELAL’s largest audiences is the Jewish religious people. Their demand is for kosher food and ELAL is one of the only companies which provide such an option. ELAL is very tolerant to this public and therefore it gives a competitive advantage. Technology * ELAL’s airplane equipment is more sophisticated, its activation is cheaper than ever, expenses are lower and the personal service within the plane technologically wise is a step ahead from many other companies. The race over the heart and pocket of the average customers brings ELAL into a major efficiency while decreasing the market price. ELAL’s website – in the era of internet ELAL began to sell tickets through its website and its entire marketing propaganda took few steps further. In the long run, the website exposes the audience to very important and relevant details that are handier. This obviously minimized the number of flight agents while transforming them into tourist advisors. The revolution of the customer service is relying now on the innovation in technolo gy. This improves the commercial interaction between company and the customer. The industries competitive situation using Porter’s 5 Forces The threat of the entry of new competitors ELAL owns the largest market segment in the Israeli aviation field and therefore it has to create many barriers to eliminate new competitors. The company accomplished that by having full control over a variety of goods and services such as transporting passengers and baggage, a variety of destinations and high security level. There are many factors that make it difficult for other competitors to enter the market: * Initial investment – in order to found a new aviation company, it is necessary to have sufficient capital for buying airplane navy and technological infrastructures. Moreover, there is a large depreciation over the equipment this field. The maintenance of an airplane company can sometimes appear to be luxurious one but not necessarily a profitable one. * Fuel costs – jet fuel costs are 50% out of the operational cost. * Legal barrier – flight companies are responsible for licensing and employees’ training in order to keep the pilots and technicians qualified. * Economic factor- the aviation industry is one of the first to be affected from financial crises and can easily be exposed to bankruptcy. For instance, the last financial crisis in 2007 made major decrease in the tourism industry and therefore the demand for flying decreased and many aviation companies went bankrupted over the world. * Aviation Clubs – in the last decade, aviation companies have created clubs in which encouraged passengers to fly with certain companies by gaining points and getting free tickets to fly within specific companies. This created a huge barrier for new companies which wanted to enter the market. The competition in this field is very intense and competes on passengers’ benefits, flight courses, and variety of destinations and level of service. ELAL’s strategy for combating this competition is: 1. Flexibility in scheduling flights according to different seasons and international events (holidays, Olympic Games, sport events, high season-low season, etc. ) 2. Increasing flight frequencies to popular destinations by increasing the number of co-sharing flights (cooperation with other companies). 3. A consistent improvement of services within the flight, especially the comfort of the seats, quality of food and entertainment during flights. Most of the focus goes to First Class. 4. Frequent flyer club – ELAL has found a club in which it compensates its member with highly valued benefits like seat-upgrading, flight tickets discounts, etc. 5. Promoting them through worldwide advertisement. The bargaining power of customers (buyers) The customer thrives to push prices down and quality of services up. The power of the customer depends on the added value he gives to the company. The option to choose from a large variety flight companies is a threat to ELAL. A constant recession can decrease the loyalty of one customer to a certain aviation company because some other companies will offer lower prices. In this case, he will obviously choose the cheaper company to fly with. The bargaining power of suppliers The bargaining power of suppliers is different from the bargaining power of the customers. The suppliers push prices up while decreasing quality of their products and services. ELAL is very much affected from the competition existing in the field and depending on its suppliers that would make it difficult for ELAL to maintain the level of their service quality and competitive prices. Many of ELAL’s suppliers have exclusivity in their field and the knowledge that they have, made them powerful against ELAL. The fact that many of ELAL’s suppliers are also it subsidiaries, increases its profitability and neutralizes the bargaining power of these suppliers. However, the aviation field has two main suppliers (that are not subsidiaries to ELAL): jet fuel suppliers and airplanes suppliers. In Israel there are only a few jet fuel suppliers whereas abroad the suppliers are many, and the decision of buying fuel from one supplier depends on price and not on an exclusive supplier. Aviation companies in Israel have a weak bargaining power against fuel suppliers as a consequence of political issues that affect the price of fuel. There are two main airplane suppliers in the world – the American Boeing and the European Airbus. ELAL has on its behalf airplanes made by Boeing only, as we mentioned before due to American pressure over the Israelis in the days when the company was owned by the government. This kind of relationships between governments created a dependency on one supplier with a high level of bargaining power in a market which is limited in the first place. The threat of substitute products or services ELAL offers its customers a variety of permanent destinations all over the world. Moreover, through its subsidiary San D’or, ELAL offers a variety of flights to seasonal destinations flying on weekends and holidays. Goods and services given in parallel fields are called substitute products. These products have a major power influencing management decisions due to the possibility the customer will decide to put his money in another company (in another substitute product). A substitute can demolish a company. A substitute product for Aviation Company like ELAL is the low cost aviation companies as EasyJet, Arkia Express, etc. These companies reduce flight ticket’s prices (30-50 Euro) by charging only for the flight itself and any other service is being paid extra (luggage, food, drinks, etc. ). ELAL invests millions of dollars in a good and full service that will bring its customers to their destiny. The price factor sometimes defeats the comfort and the quality of service and leads to harming ELAL profitability. The intensity of competitive rivalry The aviation industry has many leading companies all over the world, where each one strives to have a significant differentiation which will attract customers’ hearts and pockets and enlarge their market segment. Barriers to exit – ELAL have â€Å"code sharing† with many foreign airlines (Appendix2). As a result, it has full access to internal information of these companies, which enables it to know about the activity of its competitors. Similarly, ELAL’s delicate information is accessible for its competitors. If ELAL decides to breach the code-sharing with the other companies, its future is doomed (ELAL may decide the barriers to exit are too significant and will be forced to continue the code-sharing). As previously mentioned, ELAL has many share-codes with foreign airline which its customers and employees can fly with (with same conditions they would have got from ELAL). This corporation provides full accessible information of flight and price on-line. This accessibility improves ELAL profitability. Target Market Potential Market Addressable Market Target Market Potential Market Addressable Market Total Market Total Market Market segmentation Macro segmentation Total Market – A group of people sharing the same characteristics that cause them to have similar needs – to fly from one place to another. Potential Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from one place to another. Addressable Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel. Target Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel and can afford it. People who live geographically close to ELAL’s destinations. Micro segmentation – potential audience Business * Age: 30-70 years old. Occupation: Business men and women who have international businesses. * Lifestyle: Usually â€Å"Frequent Flyer† members who fly on behalf of their companies. A population who usually flies in Business and First Class. Pleasure * Age: 13to 18: family trips; 21 to 30: backpacking, vacations and trips. * Occupation: Students and families. * Lifestyle: Due to the variet y of ages in this segment, there are all kinds of lifestyles (with average+ income). Religion The Jewish religious businessmenfamily members from all over the world choose to fly ELAL due to its policies regarding kosher food and respecting Shabbat. This is a very dominant sector among ELAL customers and therefore ELAL treats this segment with delicacy and tries to be as religious oriented as possible. ELAL strives to be as least mass marketed as possible by approaching its different segments that we mentioned separately. Nevertheless, its last commercial advertisement with Omri Casspi, approaches all three segments by arousing the sense of Zionism among all. This is an emotional commercial which emphasizes that ELAL is the leading national airline in Israel. ELAL’s Attractiveness ELAL is in the business of civil international aviation arena from and to Israel. It is quite straight forward that the overall industry attractiveness does not apply that every firm in the field will return the same profitability. Firms are able to apply their core competence, businesses model to achieve a profit above the industry average. After examining Porter’s five forces, we analyzed ELAL’s attractiveness within its industry. Backward vertical integration: dealing with supplier bargaining power ELAL acted wisely when buying most of its suppliers and neutralizing their power. However, when considering the industry, most of the money is in the jet fuel industry and airplane suppliers. If ELAL could buy these suppliers, it would have a huge competitive advantage among its competitors. Nowadays, ELAL does not have the means to buy such companies (like Boeing) and we would not suggest doing so. Forwards vertical integration: Nowadays, ELAL does not â€Å"control† its customers but rather the customers choose ELAL. ELAL has the option of buying tourists companies (such as Ista), online purchasing flying tickets companies (such as netravel. com). By doing so, ELAL can increase its profitability and customer flow. The fact that tourist-agencies are becoming old-fashioned, more and more people are buying flight ticket via websites, ELAL could create a significant competitive advantage by buying these sites. This would obviously make ELAL more attractive above the industry average. Horizontal integration: As we mentioned in the threat of substitute products or services, ELAL main threat is the low-cost companies that offer cheaper prices by offering only the flight itself with no additional services. This â€Å"product† is targeted to a segment which ELAL has not addressed yet. These clients seek for short flights within Europe or the U. S. with the most attractive price. Nowadays ELAL does not offer such product and by merging with such low-cost company, they would probably increase its profitability and addressed a new unutilized market segment. Chapter 4: The Company’s Marketing Overview Mission Statement, Objectives and Values ELAL has set many targets, which the main one is to operate as an integral part in the global aviation competitive world, while keeping its uniqueness as an international airline company of Israel. In addition, ELAL is defining the following goals: 1. Uncompromising level of service 2. First priority – safety and security of the passengers 3. Investing in its employees – high level of training, focus on their welfare in order to promote the company’s success. Happy employees = successful company. 4. Promoting profitability by innovation and initiative, maximizing shareholders’ wealth. 5. Be an integral and significant company in the international aviation world, while keeping it uniqueness as the Israeli national leading airline. 6. Prioritizing the destinations according to profitably and customer demand. 7. Maintaining only new airplanes. . Efficiency and saving – retirement plans, reducing the number of offices overseas. ELAL defined the aforementioned goals as part of â€Å"ELAL’s 2010 project† and is going to achieve these goals by implementing its vision. ELAL’s vision * To lead the aviation market in Israel and to be the first choice for all customers traveling to and from Israel. * To be a winning, profitable and successful commercial company that excels in all areas of activity. * To provide the highest level of uncompromised quality service, for the benefit of its customers, employees and share holders. Marketing Mix (Four P’s) The marketing mix is the combination of several techniques that are bring used in order to achieve marketing strategy and goals. Product * Products – ELAL offers the service of national and international flights. * Variety of products – Different levels of services – Economy class, Business class and First. * Services – ELAL is very service oriented. It offers its client a high level of service starting even before flight: purchasing tickets online, express online check in, luggage pick up, duty free on board, lounge and Frequent Flyer Club. Pricing ELAL does not attempt to be a low cost company and therefore its prices cannot compete with such companies but rather with full service flying companies. It is known that ELAL’s tickets are not cheap but whoever chooses to fly with ELAL knows he will get a return on his money. * Frequent Flyer members receive free upgrades and free ticket according to their mileage. * ELAL â€Å"spontany† – a new service ELAL offers is the last minutes flights with lower prices. This is oriented for spontaneous people who don’t want to settle for service but do not want to spend much on the ticket. Promotion * ELAL promoted itself via a various media means – TV commercials, outdoor adds, Newsletters for its club members, collaboration with credit card companies which offer ELAL’s points * ELAL promotes itself as the national Israeli airline by being the official transporting airline to public organizations (like the Israeli football delegation) and well known personalities (like the President). Place * ELAL’s destinations are wisely chosen according to demand. It operates in international and principal airports accessible to many other destinations. SWOT Analysis Strength * A variety of services and goods (â€Å"Fun Day†, â€Å"ELAL Spontany†) that enables to attract many segments in the market. * ELAL is an international brand in the field of security and safety. * Kosher food and respecting Shabbat. * Many corporations with other international airlines. * Only one airplane supplier. | Weaknesses: * Does not operate on Shabbat and on holidays. * Unstable security situation in Israel reduces number of customers. * High prices relatively to the market. * ELAL does not maintain constant collaboration with agencies abroad and loses potential market. Geographically Israel is located between hostile countries which extends the flight courses and enlarge the duration of the flights, increase fuel expenses, etc. | Opportunities * ELAL e-ticket purchased online saves time and money and enlarges potential clients. * ELAL’s high reputation reduces advertisement expenses. * ELAL’s website is a commercial platform which reduce s advertisement expenses. | Threats * Low cost companies offering cheap flying tickets. * As the Israeli national airline, ELAL is exposed to terror attacks on its airplanes. * The increasing prices of fuel| ELAL’s main problems Keeping the Status Quo – ELAL does not operate on Shabbat and holidays. The company loses 15% of operational time due to its commitment to the status quo which allows other companies to enjoy ELALs customers. Expending variety of services – ELAL is exposed to a severe competition with low-cost companies. Such companies offer flights with no other extra services, airplane as an transporting mean and no more than that. Chapter 5: Recommendations and Summary Is the Company’s Marketing Mix in – tune with its markets and its objectives? We find the company’s marketing mix in tune. The company provides its products in relatively high prices. Following the latter, the prices are a derivative of security and social aspects as described. The company pays relatively high salaries in order to obtain the level of service. Although privatized, the company maintains its objective to be the â€Å"national company† of Israel, first by slogans and continued by ads and commercials: i. e. the latest commercial staring NBA player Omri Casspi, who is, as ELAL wants to be, a national pride and patriotic icon. ELAL has a much focused hub-oriented hub airport destinations, which are by definition very attractive ones. Solutions to ELAL’s main problems Keeping the Status Quo Solution: On the one hand, if ELAL decides to break the status quo, it can realize its potential market and become equal to its competitors and even create an additional competitive advantage. On the other hand, this delicate issue can create antagonism among religious passengers who are a dominant factor to ELAL. This is a problematic situation which still should be considered in order to maximize ELAL’s profitability. Expending variety of services Solution: ELAL should examine the option of offering this kind of service in order to provide its customers a larger variety of services. For example, ELAL can operate a weekly flight to various destinations according to the low cost policy. By entering such a market, ELAL could enlarge its segment markets. This kind of decision could have a positive effect but also damage ELAL’s reputation. Summary and Conclusions As a small state, Israel does not have many commercial or social icons. Maccabi Tel Aviv, high tech and the Dead Sea are few that could be mentioned. ELAL is another one. As part of the Israeli pathos, ELAL played an important role in Israel’s short history. ELAL has evolved from a national owned company with all that entails (unions, heavy politics, non-profit environment etc. ) to a profitable and role model airline. ELAL determined a strategy based on the evolving and more competitive environment around it and thrives for profit maximization as well as keeping its image as the national airline in Israel. To do the latter, ELAL determined prices, strategic agenda and image by the aforementioned guidelines. The future will tell whether ELAL would be able to deal with the challenges of tightened security, growing competition and ever changing political environment; up to now, it seems to be on the right track. Appendix1 – Boeing | | *Boeing 737 – 700 ; 800| Total in service:  11 ; 2 Range:  4870  km Engines:  C. F. M. Cruising speed:  873kph/Mach 0. 8 Length:  110ft (33. 6m) ; 129ft (39. 5m) Wingspan:  112ft,(34. 5m)  | |   | | Boeing 747 – 200  | Total in service:  1 Cargo Range:  10000 km Engines:  Four Pratt ; Whitney Cruising speed:  917kph/Mach 0. 84 Length:  231ft 11ins,(70. 7m) Wingspan:  195ft 9in,(59. 6m)| | | *Boeing 777 – 200| Total in service:  6 Range:  12670 km Engines:  Rolls Royce Cruising speed:  864kph/Mach 0. 83 Length:  209ft 1ins(63. 7m) Wingspan:  199ft 11ins,(60. 9m)  Ã‚  | |   | | *  Boeing 747 – 400| Total in service:  6 Range:  11860  km Engines:  Four Pratt ; Whitney Cruising speed:  927kph/Mach 0. 85 Length:  231ft 11ins,(70. 7m) Wingspan:  213ft,(64. 9m)  | | | *Boeing 767| Total in service:  8 Range:  10000 km Engines:  Two Pratt ; Whitney Cruising speed:  873kph/Mach 0. 8 Length:  159ft 2ins,(48. 5m) Wingspan:  156ft,(47. 6m)  | |   | | *  Boeing 757  | Total in service:  5 Range:  6100  km Engines:  Two Rolls Royce Cruising speed:  873kph/Mach 0. 8 Length:  155ft 3ins,(47. 3m) Wingspan:  124ft, 10ins,(37. 9m)  | | Appendix2 – Code Sharing Airlines| Destination| | American Airlines – Code Share flights operated by AA from Europe to the USA and flights operated by AA within the USA. To view the list of destinations. |   | Iberia – Flights between Tel-Aviv and Barcelona or How to cite El-Al Marketing Analysis, Papers

Saturday, December 7, 2019

Theories of Public Organization Process

Question: Discuss about the Theories of Public Organization Process. Answer: Introduction: The author Cecil Pigou first developed public interest theory and the regulation was supplied with respect to the public demand for the rectification of inefficient market practices. The concept of public interest and regulation theory are complex terms and cannot be defined in simple words. The main problem in defining the term public interest originates from the factor that various facets are there related to public interest. One of the key factors related to the public interest is the political factor. It has been determined that regulators make decisions regarding public interest to fulfil their self-interest rather than fulfilling the broader interest of public. The term self interest is generally connected with the requirement of strengthening their political support and gain which can be attained through achieving resources from interest group whose interest are influenced by the regulators decisions. Public interest theory explains that the regulation demands for benefit and protection from the public at large extend. The theory presumes that the markets are delicate and are expected to operate ineffectively, if not corrected. Regulators are expected to do good to the society rather than any individual interest. However, the regulators are not efficient and private players to forbid the entrance of competitors in the market manipulate them. Points of discussion: The concept of public interest was a classical form of diplomat democracy and the governments responsibility related to the theory is considered as an important part. Base on the mindset of a particular person, it can be treated as practical or non-practical. Initially the positive theory or the economic theory was introduced in the year 1971. However, it was expanded through regulation theory on a later date. As the interest theory is considered as a positive theory, it supposes that the politicians maximises the utility (Sanday 2014). Though the term usefulness was not explained in a clear view anywhere, it can be assumed as attain political power. To achieve this factors, the regulators are required to form votes, wealth and resources from the people who avail the favour from the regulators or politicians. Thus, the regulators use the money and wealth of these people and pocket the money for future use. These favours may be in various forms like price fixing, money subvention and restriction on new entrance (Harker, Mahar and Wilkes 2016). Public interest theory generally differs with the public choice theory in the way that the theory is more sceptical about the government motives and behaviour and considers the market as socially inefficient (Ehrenberg and Smith 2016). Assessment of regulations is mainly evaluated with regard to the people who were evolved in regulation and execution of their own target. Public choice theory are based on the politicians behaviour who are actively involved in forming regulation. Politicians are more likely to execute only those strategies, which will lead them towards fulfilling their target and will ensure their re-election (Frederickson et al. 2015). Generally, regulators use the following strategies for regulation: Self-regulation: Normally it is enforced with regard to the organization or professional committees. These associations form rules and regulations to impose against the members of the organization. These rules were really seemed hard to maintain for the accounting professional. Therefore, they developed the accounting standards followed by the generally accepted principles of accounting to fight against the accounting practices controlled by the government. However, few peoples are there who are not influenced by the efficacy of self-regulation as they think that the powers of imposing the regulations against their own members are not acceptable (Vohs and Baumeister 2016). Moreover, there are questions about transparency, acceptability, openness and accountability about the procedure. In addition, the regulations and rules formed by self-regulators are not easy to be proven to have been disregarded as the rules are self-serving. Criticism of these types has been raised against variou s accounting principles and standards. For example, inventory valuation has been questioned in various levels as it needs supposition about the flow of inventory, which directed to various techniques for managing the inventory (Smith and Larimer 2016). Regulation based on incentives: Although it is very usual to think that taxes are charged as a measure of penalty for discouraging few activities, it may be utilized in a positive manner. For example, Australian companies were allowed tax incentives with a condition of purchasing plant, equipment items or spending towards training of apprentices or expenditure for developing and research of any product that are used in local market or globally. The advantages of a strategy like this are that the enforcement of regulation become easier, however, at the same time it is not easy to predict the efficacies of the incentive plan (Bebbington, Unerman and O'Dwyer 2014). Control and command: Under this strategy, the regulators are very clear about the acceptable and not acceptable activities. Severe penalties are imposed strictly on the activities, which are not acceptable. For example, strict penalties are imposed on the business, which does not comply with the regulations related to safety (Dunleavy 2014). Key issues with the strategies of regulations are: It is very difficult to determine the suitable standard The strategy generally leads to over strict, inelastic and abundance of regulations As the regulators and regulated society has a close connection, it leads to detaining the regulations. For example, in the initial development stage of Australian Accounting Standards Review Board the same situation took place. Issues related to enforcement of regulations also exist In a situation like this, the standards must be balanced for the anti-competitive and potential behaviour that is, persisting on uniform standard. Disclosure regulation: Promoters for the regulation disclosure are not convinced about the regulation theory. Normally it refers to the need of the details about the item such as production of the item; environment-friendly compatibility of the product and the specification of the product. Although the requirement of financial data is not the usual connotation, the critics may also demand for the information related to finance (Hopper 2013). Theories under the umbrella of public interest are as follows: Interest group theories: This theory is the broader part of public interest theory. Regulation is linked between various groups and the promoters differ the two theories based on the factor that they have strong faith that the regulations are formed for self-interest rather than implementing for public interest (Culhane 2013). On the contrary, the corporatists stressed on the extent to which, the successful assembly agrees to enter in partnership under the regulatory regime of excluding the non-participating associations. Economic theory: This strategy complies with the choice theory that strains on the limit to which the behaviour of the government is analysed and the regulation that are initiated for maximising their own welfare. Evaluation leads to the competitive preference of the individual and target of their individual goals. Subsequently, the personal interests are served rather than the public interest. Economic and political theories are coincide with the public choice theory. It depends on the neo-classical assumption for rational choices to determine the characteristics of the politicians (Keynes 2016). Normative and positive theories for regulation must be considered as complementary and should not be considered as mutually exclusive. However, it does not include the definition of regulation framework. Institutional theories: This term emerges from a broad variation of disciplines with a broad range of social and political predictions. However, no theory believes in automatic regulation of theories. One feature of institutional theory is the socio-legal literature theory. Institutional theories with context of political science have focussed on the political institutions, structures, and procedures. Various theorists are there who do not believe on this theory and raise a conflict among the public interest and private interest. Moreover, they concentrate on the interrelationship among the private and public interests and ever-changing characteristics of these relations (Denhardt and Catlaw 2014). It is very crucial to have clear idea about the various strategies of regulation. In the past years, the discussions about regulation always stressed on the public and private interest with regard to the standards of accounting. However, the regulation concept is far wider than the set standard and its effect on the organisation of profession, their operating system and expectation from them. Moreover, the effect of dominant ideologies and power that play an important role are also considered. The appropriate choice for forming the regulation strategies will evade the arguments over the requirement of regulation (Anderson 2014). BPs Deep-water oil spill case: The biggest oil spill in the US history taken place in the Mexico gulf that is known as the BP oil spil or Mexico oil spill or Mexico oil spill. It took place due to an explosion in the deep water platform, which is 50 miles away of River Mississippi (Sammarco et al. 2013). Various lawsuits have been filed against the explosion and the numbers are still increasing. Lawsuits had been filed in state as well as federal courts. People faced economic harms from the spill of oil and demanded for compensation through applying in claim facility of Gulf coast. There are two expected claims against the case that are: long-term settlement and emergency payments. People who claimed for emergency payments were also able to file additional suits for additional losses. However, if the claimant filed for long-term settlement, they cannot file any further suit against BP (Burggren et al. 2015). Some lawsuits are mentioned below that were filed by the claimants: Injuries/deaths from the explosion General object on legal issues and lawsuits Livelihood Health of residents Health of the workers appointed for clean up Health of the residents Consolidated proceedings Various arguments against the case were as follows: Various lawsuits forced the company to pay a significant compensation to resolve the problem. If the company wants to maintain their good image and create positive feelings in the minds of the injured or the sufferer, it will be a good decision to fulfil their demand through paying the amount. Moreover, it will create feelings in the mind of the people that the company is socially responsible and that view will assist the company in gaining the faith of the people and carrying out their business in future. The only limitation about this decision is that with consideration to the companys current situation, it will be costly and can lead the company in uncomfortable position (Michel et al. 2013). BP and other involved organizations did not perform their duties in responsible manner and just escaped their duties stating the case as an accident. This statement leads a unsatisfactory feelings among the people. However, the company can regain their position through the following: Responding appropriately to eradicate the adverse effect of spill on the environment for the tourists as well as the company itself Treating the injured people through providing all the necessary facilities and offering them for future prospects Conclusion: From the above, it is concluded that, BP offered support for various organizations and conducted various programmes, they also supported various initiatives for education, training and donated huge amount to NGOs. However, if the company wants to be accounted for the clean-up processes, they must promise for full recovery. The time extent for which the area will be affected due to the after-effects of the oil spill, the company will be responsible to solve the issues. BP took long time to execute the pan to get success and it caused unaccountable wastage of time that proved to be harmful for the gulf coast. The points that could be analysed from the case are that BP simply ignored their role for crisis management and they could not prepare their shareholders for the disaster before the accident and even after the happening of the accident. To overcome any big disaster, the company must communicate with their key shareholders to generate strong trust and credibility. However, the company also lacked in this prospect; References: Anderson, J.E., 2014.Public policymaking. Cengage Learning. Bebbington, J., Unerman, J. and O'Dwyer, B., 2014.Sustainability accounting and accountability. Routledge. Burggren, W., Dubansky, B., Roberts, A. and Alloy, M., 2015. Deepwater horizon oil spill as a case study for interdisciplinary cooperation within developmental biology, environmental sciences and physiology.World Journal of Engineering and Technology,3(04), p.7. Culhane, P.J., 2013.Public lands politics: Interest group influence on the Forest Service and the Bureau of Land Management. Routledge. Denhardt, R.B. and Catlaw, T.J., 2014.Theories of public organization. Cengage learning. Dunleavy, P., 2014.Democracy, bureaucracy and public choice: economic approaches in political science. Routledge. Ehrenberg, R.G. and Smith, R.S., 2016.Modern labor economics: Theory and public policy. Routledge. Frederickson, H.G., Smith, K.B., Larimer, C.W. and Licari, M., 2015.The public administration theory primer. Westview Press. Harker, R., Mahar, C. and Wilkes, C. eds., 2016.An introduction to the work of Pierre Bourdieu: The practice of theory. Springer. Hopper, T., 2013. Making accounting degrees fit for a university.Critical Perspectives on Accounting,24(2), pp.127-135. Keynes, J.M., 2016.General theory of employment, interest and money. Atlantic Publishers Dist. Michel, J., Owens, E.H., Zengel, S., Graham, A., Nixon, Z., Allard, T., Holton, W., Reimer, P.D., Lamarche, A., White, M. and Rutherford, N., 2013. Extent and degree of shoreline oiling: Deepwater Horizon oil spill, Gulf of Mexico, USA.PloS one,8(6), p.e65087. Sammarco, P.W., Kolian, S.R., Warby, R.A., Bouldin, J.L., Subra, W.A. and Porter, S.A., 2013. Distribution and concentrations of petroleum hydrocarbons associated with the BP/Deepwater Horizon Oil Spill, Gulf of Mexico.Marine pollution bulletin,73(1), pp.129-143. Sanday, P.R. ed., 2014.Anthropology and the public interest: Fieldwork and theory. Academic Press. Smith, K.B. and Larimer, C.W., 2016.The public policy theory primer. Westview Press. Vohs, K.D. and Baumeister, R.F., 2016.Handbook of self-regulation: Research, theory, and applications. Guilford Publications.

Friday, November 29, 2019

The exposition and complications are introduced right from the start when the theme of the play, marriage, becomes apparent Essay Example For Students

The exposition and complications are introduced right from the start when the theme of the play, marriage, becomes apparent Essay The exposition and complications are introduced right from the start when the theme of the play, marriage, becomes apparent. Theseus and Hippolyta are anxious to wed and are in a Dionysian mood and full of love and bliss. We see the complication shortly after this when Egeus enters the room, greets Theseus and suddenly launches into a twenty line rant due to his vexation right after Theseus states that he does not want anybody making him potentially upset i. . he does not want to be in the midst of any pale companions. We are led to believe that the play will end in tragedy when Theseus attempts to rectify the difficulty between Hermia and her father Egeus. Egeus wants Hermia to marry a man who she doesnt want to and she wants to marry a man, which Egeus doesnt want. Theseus tells Hermia, Either to die the death or to abjure forever the society of men. We will write a custom essay on The exposition and complications are introduced right from the start when the theme of the play, marriage, becomes apparent specifically for you for only $16.38 $13.9/page Order now This means that Hermia has three options: Listen to her father and marry the man he chooses for her Continue to object and be put to death Be sent to a nunnery for the rest of her life This complication is developed when we find that Hermia and Lysander the man Hermia is in love with leave the apollonian realm of Athens and flee into the Dionysian realm of the woods whereby no rules are bound to anybody. Dramatic tension is created in the play as we see it once when Theseus gives Hermia her options i. . a question of how this problem will develop. The repetition of the statement four days in the opening paragraph gives the play a structure and a time span that they will become newlyweds in four days. This also indicated the exposition as well and we also see that the play is a comedy because all comedies end in marriage. We see that love is presented as a main them in the play because it is clear that through Act One Scene One, everybody who is a genuine character has somebody to lov e. There are many different types of relationships; firstly the father daughter relationship between Egeus and Hermia and then the rivals Lysander and Demetrius who are etching for the right to Hermia. True love is shown from Hermia and Lysander and we also see Helenas unrequited love from Demetrius. We see that love is bound up with economics in the sense that Theseus won Hippolyta in battle. This re-enforces the medieval chain of being and shows that women in that time were shown to be objects; in this case Hippolyta is seen as a prize to Theseus. In this play we see that men and women are treated differently. We see that they are both good and bad in different lights but in general we see men are unfaithful but also far more powerful than women. Women are seen to be loyal and true but are seen to be potential prizes and general property. Shakespeare uses figurative language throughout the play. He uses metaphors, similes and semantic fields associated with economics and pastoral imagery to create strong impacts on his play. The metaphor of the moon, a symbol of chastisy, this old moon wanes! shows affection during the night. The constant use of this metaphor and the quote four days serve a constant reminder of the play being a comedy. A simile is used line to a step-dame or a dowager. This associates love and money and bounds them together à ¢Ã¢â€š ¬Ã¢â‚¬Å" the stepson is waiting for the stepmother to die so that he can get all the money. Shakespeare uses stichomythia in two different ways. Once it is used between Hermia and Lysander. They used balanced phrases and agree with each other which show they think alike and that theyre in love. .u516ef0fd1ab26c1bc418c37b693f8cf5 , .u516ef0fd1ab26c1bc418c37b693f8cf5 .postImageUrl , .u516ef0fd1ab26c1bc418c37b693f8cf5 .centered-text-area { min-height: 80px; position: relative; } .u516ef0fd1ab26c1bc418c37b693f8cf5 , .u516ef0fd1ab26c1bc418c37b693f8cf5:hover , .u516ef0fd1ab26c1bc418c37b693f8cf5:visited , .u516ef0fd1ab26c1bc418c37b693f8cf5:active { border:0!important; } .u516ef0fd1ab26c1bc418c37b693f8cf5 .clearfix:after { content: ""; display: table; clear: both; } .u516ef0fd1ab26c1bc418c37b693f8cf5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u516ef0fd1ab26c1bc418c37b693f8cf5:active , .u516ef0fd1ab26c1bc418c37b693f8cf5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u516ef0fd1ab26c1bc418c37b693f8cf5 .centered-text-area { width: 100%; position: relative ; } .u516ef0fd1ab26c1bc418c37b693f8cf5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u516ef0fd1ab26c1bc418c37b693f8cf5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u516ef0fd1ab26c1bc418c37b693f8cf5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u516ef0fd1ab26c1bc418c37b693f8cf5:hover .ctaButton { background-color: #34495E!important; } .u516ef0fd1ab26c1bc418c37b693f8cf5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u516ef0fd1ab26c1bc418c37b693f8cf5 .u516ef0fd1ab26c1bc418c37b693f8cf5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u516ef0fd1ab26c1bc418c37b693f8cf5:after { content: ""; display: block; clear: both; } READ: An examination of the way two 20th Centuary Film Directors have interpreted Shakespeare's Romeo and Juliet EssayStichomythia is used again between Helena and Hermia however on this occasion they have contrasting and somewhat opposite views which mean that they finish of each others sentences in disagreement. Although in both cases it is indicated that they both show that love is complicated, The course of love never did run smooth. From a Nietzchean perspective, characters and locations within the play can be stereotyped as either Apollonian or Dionysian. Athens is viewed as Apollonian and is strict and strongly bound by laws. However, the woods are viewed as Dionysian which means that no rules are applied to anybody and people are happy and do as they wish. The complications of the play are really rectified here as we see that as people have no rules bound to them they can live their lives freely. In terms of people, we can say that the younger generation of characters in the play are far more Dionysian i. e. Hermia than the older generation who are more Apollonian i. e. Egeus. There are some moments when the duke Theseus is both Apollonian and Dionysian and in general he ends up in a Dionysian mood e. . he is very Apollonian when he is giving Hermia her options and then speaks to her in a very friendly manner. It is said that the perfect society would be when Apollo and Dionysius dance together in which they do at the end of the play. In Athens when the law is too strict for Hermia to marry Lysander, the laws are suddenly bent and the permission is granted. From here we can see that the different societies merge together into wholesome agreement and there are no longer any conflicts regarding Apollo or Dionysius perspectives.

Monday, November 25, 2019

Valentines Day Date Ideas for College Students

Valentines Day Date Ideas for College Students As we all know the key to stellar Valentine’s Day dates is a mixture of creativity and originality†¦with a dash of personalization for good measure and nuance. Without ample life-experience to draw on, some great date ideas are pretty valuable commodities. Here’s 5 we know you and your special someone are going to simply adore! 1. Get Saucy Romantic Through Antioxidants Who says that eating healthy has to be crummy or dry? If you focus on antioxidants you can create unbelievably tasty and sensual meals that compliment a date extremely well. Think about this: A bottle of quality Merlot is jam-packed with antioxidants that help the mind become sharper, fight off cancer-causing agents and improve the digestive system. Plus, it’s a pleasant aphrodisiac! Your wine is then complimented with an assortment of darkly colored berries like blackberries, blueberries, gooseberries, etc. Each of these are like little packets of healthy micronutrients that excite the senses and add to the flavor of the experience. A slab of organic dark chocolate, which is a little on the bitter side and will pair well with the pinch of the wine and the sweetness of the berries. Also, brimming over with antioxidants. That there is a healthy and quite romantic Valentine’s Day treat, especially if your date is a health nut. 2. Organic Food Memories Speaking of chocolate and berries, why not make a tongue-tantalizing meal and serve it to your date in the place where you met? Along with some wholesome food that gives them a sense of home, bring back the memories that will remind both of you why you’re together. Remember to choose something lite, because if you burden the digestive tract the mind tends to follow in its wake. Salads. White seafood with scampi-like accoutrements. Lean chicken with pasta and vinaigrette. Choices like that. Then, add in some music that brings you back as well. Some great songs that lighten the mood with romantic songs intermingled into the playlist. Also, don’t be afraid to go into a genre of music you’ve never really listened to together before that can transport you out of your generation and into another from the past. Swing is a stupendous option! 3. Incorporate the Wolf Pack Who says the occasion just has to be about you and your date alone? Why not the more the merrier? Perhaps you could find a way to get the whole gang in on the action, including both family and close friends. Make the date a celebratory event that takes so much pressure and focus off the two of you and is instead spread evenly throughout the wolf pack. Plus, when you put your minds together you can come up with some really intriguing and memorable things to do. Pictures are a must. A great location is another. After that, it just about good old fashioned quality human experience. Your date will adore it, unless they were already intending on the date being more conservative. 4. Take it to the Highbrow Level Is there a club or restaurant in your area that’s almost impossible to get into? If so, plan way early and do whatever it takes to get reservations. Make sure that your date understands it’s a formal dress-up occasion so they don’t show up under-dressed. Just the fact that your there will really make a huge impression. Take it high-brow. Do the limousine. Splurge on expensive classy appetizers and drinks. Afterwards don’t just go to a movie, go to an opera, a dance, a play or something like that. If this isn’t your typical lifestyle it will be a real treat in every way. They’ll feel special in a way no one has bothered to show them before. For college students this could be a stretch, but it all comes down to saving up the necessary cash using a budget and being connected with the right people. 5. Buy Them an Experience! What if you rented a freaking Lamborghini for a night? What if you got an air balloon ride set up, or helicopter or plane? How about parachute jumping? Scuba diving? How about a day on a gorgeous sailboat equipped with a full staff? The idea here is not to buy a thing, but provide them with an exceptional experience that they’ll never forget and always regard with a smile and excitement. These memories will be more than date memories. They’ll transcend your relationship and really just be a great gift from one human being to another and that’s the way to make a real impression on someone. Is there anything you’ve done on Valentine’s Day, or had someone do for you that people should hear about? Share it and help make Valentine’s Day an awesome holiday.

Friday, November 22, 2019

Border Essay Example | Topics and Well Written Essays - 500 words

Border - Essay Example In addition, the rise in drug trafficking around the globe also necessitated the institution of heightened security checks in airports. The immigration station is responsible for checking each passenger’s documentation to ascertain the validity. Unlike US citizens, international citizens undergo more stringent security checks. US legislations mandate their compliance to US policies pertaining to immigration documentation, luggage policies, and invasive security checks. Firstly, each immigrant passenger must have a valid international visa and passport, which provides details about their travel history. Logging passengers’ documentation into the airport system provides a reference point for authorities in the event of a crisis. For example, law enforcement units obtain search warrants to access travel logs from airports when examining evidence of an alleged criminal’s history. In addition, the immigration personnel at the airport examine immigrants’ documen tation to confirm that they have received all the stipulated immunizations. Secondly, the luggage policies are in place to ensure no contraband materials make their way into the country; for example, drugs. Finally, the invasive security checks such as full-body scans and physical searches are in place to ensure passengers are not in possession of any weapons. Currently, there are high-tech equipment that search for any explosives on a passenger and on their luggage. The security systems are continuously upgraded to ensure airports authority keep up with advanced types of security breaches. My first visit to the J.F.K International airport was a couple of years back on a family vacation. At the time, I was unaware of the purpose of security checks. In retrospect, I remember being extremely fascinated by having to walk through the full-body scan machines because of the sounds they made. Recently, I visited some friends who live in Manhattan for a month. My parents simply dropped me off

Wednesday, November 20, 2019

The History of Warfare in the Perspective of John Keegan Essay

The History of Warfare in the Perspective of John Keegan - Essay Example The samurai were roughly considered as Japanese counterparts of Western European knights during their time. The Japanese were a literate a people, and the literary culture of the samurai was highly developed (Keegan 42). The samurai also developed a strong code of ethics that revolved around loyalty, self-denial, and honor to his lord and clan, and also being in constant readiness to die in the face of duty or failure. These set in mind the samurai’s striving for perfection in the art of war, especially in swordsmanship and the martial arts: It was fostered by Zen Buddhism, which stressed the ‘two supreme ideals – fidelity and an indifference to physical hardship’. It was reinforced by the culture of the warrior class, ‘a culture that paid meticulous attention to the formal, the ceremonious, and elegantly expressed in life and art’; Japanese swordplay was as much an art as a skill, governed by rules of deportment and gesture which epitomized th e Japanese concern for style in every aspect of existence (Keegan 45). The introduction of firearms in Japanese warfare during the 16th century was initially accepted at first due to practical reasons in relation to the ever-changing landscape of war during that time. ... Also, guns were unquestionably a symbol of foreign intrusion and were associated, illogically but inescapably, with the spread of Christianity (Keegan 44). It was for this reason that during the Tokugawa Shogunate period, all firearms in Japan were banned, therefore reversing the military advantage it once enjoyed for the sake of maintaining the samurai status quo. The next question to ask is when societies and organizations are most likely to originate or adapt to new military technology. The answer simply lies in necessity. The harsh realities of war and battlefield set the precedence that societies and organizations must adapt or completely change the way they wage war. During the First World War, nations developed several new military technologies to gain battlefield dominance that would ensure victory in the war. The invention of the machine gun, the breech loading shell cartridge rifles and artillery served as the initial technology for such dominance, but this led for all comb atants to take up trench warfare with much horrific loss of life for the attacking side since all combatants were equipped with such technology on the onset of hostilities. The invention of the tank was the second solution, but the machines produced were too few in number, too slow and cumbersome to impose a decisive alteration to tactical conditions (Keegan 313). The tank was developed as a defense, and because of it, there was no need to send waves of soldiers that will be cut down by deadly volleys of bullets and artillery shells. The last inquiry deals about specific characteristics of societies, technologies, and organizations in relation to their readiness to adapt to military changes. A specific characteristic is conditioned on society possibly

Monday, November 18, 2019

Addictions Theory- Theoretical Conceptualization Essay

Addictions Theory- Theoretical Conceptualization - Essay Example Many theories have been developed to explain why people become addicted. Key among them is the disease theory of drug addiction. As aforementioned in the abstract, the key reason why people become addicted is related to the personal choices one makes. It is not by any means as a result of any kind of disease. It is worth noting that in a real disease, there are parts of the body which are usually in a state of physiological dysfunction, and this then causes symptoms which are not desirable. For instance, when it comes to cancer, the mutated cells would be the proof of a physiological abnormality. Looking at diabetes, low insulin production or failure of cells to use the insulin in the right way can be pointed as the physiological malfunctioning that is behind the harmful symptoms. If one has either or both of the aforementioned diseases, one cannot decide to make a choice of stopping the symptoms or opt to end the physiological malfunctioning which generates the symptoms. Such patients can only opt to end the physiological malfunctioning in the body through taking medicine, and in the diabetes case, treatment measures indirectly stops the symptoms. In addiction, there is no existence of physiological dysfunction of the body. The best physical proof fronted by proponents of the disease theory falls completely off the representing measure of a physiological malfunction. This is the widely touted brain scan. The National Institution of Addiction and Drug Abuse (NIDA) is the organization behind fronting the brain cells. NIDA defines addiction as a chronic brain disease which includes compulsive drug use and seeking, inspite of the obvious harmful consequences (NIH Medicine Plus, 2007). That it is regarded as a brain disease since drugs normally alter the brain structure and the way it operates. Such changes to the brain can last for a long time and often lead to the damaging behaviors observed in those people who abuse drugs. NIDA gives an outright

Saturday, November 16, 2019

Presenting Reality In Documentaries

Presenting Reality In Documentaries The term documentary stems from the verb to document to convey information on the basis of proof and evidence to support it, according to the Merriam-Webster dictionary. In the realm of films and cinema, a documentary is a film that is an attempt, in one fashion or another, to show reality as it really is. In this essay, we shall be concentrating on the documentary by American filmmaker Morgan Spurlock. By the end of this essay we should hopefully reach to a conclusion whether Morgan Spurlock used the medium of documentary film effectively in order to represent the truth. The latter will need an in depth analysis n observation of the style of documentary Super Size me is and how it has been treated and presented by the filmmaker. The ultimate aim of documentary is to find the perfect way of representing the real is what Stella Bruzzi believes is the function of a documentary. As she states it herself, the aim is to find the perfect way of representing reality. The three underlined words are themselves hypothetical terms that are not certain, hence this is the first indication that documentary might not necessarily achieve its aim. Documentary style of films are still under debate as to how real can they be, this probably why Stella Bruzzi uses the word find instead of a more commanding and certain word. Therefore, what is really a documentary according to different theorists? John Grierson, the first writer to use documentary as a term in his review of Robert Flahertys Moana, came up with his famous dictum that documentary is the creative interpretation of actuality. Griersons essay First Principles of Documentary argued that documentary was cinemas potential for observing life could be exploited in a new art form; that the original actor and original scene are better guides than their fiction counterparts to interpreting the modern world; and that materials thus taken from the raw can be more real than the acted article. Contrary to Bruzzis idea of representing reality, Grierson believes in interpreting it. Interpretation can be in form of re-enactment. So the question that arises is how realistic is a documentary that has actors and scenes guiding the flow of the film? Any re-enactment or borrowed situations can be manipulated to reflect the directors idea, which leaves hardly any space for 100% reality. In addition to John Griersons explanation about documentary, Bill Nichols (2001:165) suggests that documentaries have a sense of realism which other genre of films lack as the realism in documentaries represent what the eyes and ears experience in everyday life. Morgan Spurlock achieves the degree of realism and transparency explained by Bill Nichols in realism in documentary film. Morgan Spurlock presents his point against fast food by living, observing and literally eating it. He documents his 30 days Mc Diet effectively that the audience has little or no hesitation to question the transparency and authenticity (Bill Nichols:165). Morgan Sprulocks objectives for making Super Size Me were to investigate the reasons and claims about USA having an epidemic of obesity. As he sarcastically says in the beginning of his documentary; The biggest people, America has now become the fattest nation in the world, CONGRATULATIONS! This statement by the filmmaker suggests that in teh documentary, the audience will be seeing and hearing the reality that Morgan Spurlock chooses to show them and he has already taken the liberty to express his personal emotions towards the theme of the documentary. Another driving force that led Spurlock to make this documentary was the lawsuit brought against McDonalds on behalf of two overweight girls, who, it was alleged, became obese as a result of eating McDonalds food (Pelman v. McDonalds Corp) in 2003. Spurlock argues that this case against fast food joints is as significant as the criticism faced by tobacco companies. A brief summary of the documentary is that Morgan Spurlock makes himself a test subject of this documentary about the commercial food industry. Rigorously eating a diet of McDonalds fast food, three times a day for a month straight and restricts himself to only 5000 steps a day. Therefore, he lives the life of most American who eat fast food regularly and also hard burn it out in terms of physical exercise. Spurlock is out to prove the physical and mental effects of consuming fast food. While doing this, Spurlock also provides a look at the food culture in America through its schools, corporations, and politics as seen through the eyes of regular people and health advocates. Super Size Me is a movie that sheds a new light on what has become one of our nations biggest health problems: obesity. Critics of the film, including McDonalds, argue that the author intentionally consumed an average of 5,000 calories per day and did not exercise, and that the results would have been the same regardless of the source of overeating. He was eating solely McDonalds food in keeping with the terms of a potential judgment against McDonalds in court documents highlighted at the beginning of the film. The film addresses such objections by highlighting that a part of the reason for Spurlocks deteriorating health was not just the high calorie intake but also the high quantity of fat relative to vitamins and minerals in the McDonalds menu, which is similar in that regard to the nutritional content of the menus of most other U.S. fast-food chains. About 1/3 of Spurlocks calories came from sugar. His nutritionist, Bridget Bennett RD, cited him about his excess intake of sugar from milkshakes and cokes. It is revealed toward the end of the movie that over the course of the diet, he consumed over 30 pounds of sugar, and over 12 lbs. of fat from their food. The nutritional side of the diet was not fully explored in the film because of the closure of the clinic which monitored this aspect during the filming of the movie. Spurlock claimed he was trying to imitate what an average diet for a regular eater at McDonalds-a person who would get little to no exercise-would do to them. Spurlocks intake of 5,000 calories per day was well over twice the recommended daily intake for a sedentary adult male, which would amount to only about 2,300 calories. A typical man consuming as many calories as Spurlock did would gain nearly a pound a day (which is roughly how much Spurlock gained), a rate of weight gain that could not be sustained for long periods. Additionally, Spurlock did not demonstrate or claim that anyone, let alone a substantial number of people, eats at McDonalds three times per day. In fact McDonalds is mentioned during the movie to have two classes of users of their restaurants: There are the Heavy Users, (about 72% of the customers, who eat at their restaurants once or twice a week), and the SUPER Heavy Users (about 22% of the customers, who eat McDonalds 3 or more times a week). But no one was fo und who ate at McDonalds three times a day. This brings out the fact that maybe Morgan was exactly as objective as he should have been. There is a clear exaggeration of his Mc Diet as no one was found to be eating as much fast food as he did. However, the counter argue this claim one can say that maybe not every day but like a few participants in the documentary said the eat fast food up to 3 times a week. So if one spreads those continuous 30 days over couple of months the result might be the same. The only difference left will be that Morgans body and health showed accelerated reaction to the fast food intake because he did it at an extreme level. According to Bill Nichols in Introduction to Documentary (2001:163): Social issue documentaries are usually in expository mode. However, Morgan Spurlock contradicts this statement by making a social issue documentary in a participatory mode making it more a personal portraiture documentary. If super Size Me was to be categorised in the b asic six mode of documentary according to Bill Nichols, it would be a participatory documentary. In the latter, investigation takes a step back to make way for a more responsive and reflective relationship in unfolding the events by the filmmaker (Bill Nichols 2001:119). Super size Me is a personal testimonial where Morgan Spurlocks voice is prominent throughout the overall structure of the film and this is what hold the audiences attention. It will be appropriate at this point to go deeper into the documentary Super Size Me and analyse it in order to understand the objectives and mode of the documentary. Firstly, Super size Me is the idea of an ordinary American filmmaker Morgan Spurlock. This is an important fact to be taken into consideration because eventually the ideology and aim intended by Morgan Spurlock is what will direct the ideas reflected in the documentary, hence, objectivity can be compromised. For reality to be completely present in order to have a real documentary there should be ideally, no draw backs on objectivity in the portrayal of ideas. Secondly, Super size Me is more to do with creating awareness amongst people. Creating awareness is the state or ability to perceive, to feel, or to be conscious of events. In this level of consciousness, sense data can be confirmed by an observer without necessarily implying understanding. This suggests that Spurlock was not aiming at influencing people to completely revolt against fast food but at least beware and conscious of the harmful effects of it. He leaves it upon the audience to make their choice without brainwashing them. Thirdly, Super Size me is what Grierson would categorize under participatory mode, in which filmmakers move from behind the camera and appear as subjects in their own work like Spurlock carries out his experiment himself and becomes the main subject of the documentary. He is the director, producer and writer of the documentary. So much control over a project does make it a very passionate and well organised piece of work; however, with so much power and control over a project, the audience might be getting the side of story which the director has in mind. Hence, can the audience be completely dependent on what is being shown to them and believe that Spurlock was being completely objective? The audience plays a great role in what and how the director delivers the documentary. Super Size Me was released in 2004, mainly for the American audience as he directs his attention to Americans by repeatedly saying WE are The taste of what the audience want now is different from what was expected in earlier years when illiteracy levels were at their highest. The audience want something more intellectually stimulating and not propaganda. Moreover, reality and truth in the form of controversy is what really gets peoples attention. This probably the deciding factor when it comes to Spurlock putting together eye catching facts and shocking moments like his depression, or his girlfriend admitting to him being not as good as before during sexual intercourse. Such facts can be hidden or edited out, but the director keeps it, to show his transparency but also to add the elements that sell in todays world. In addition, editing plays a big role in representing reality. The camera can capture all the truth there is to be captured, but the audience eventually see what is presented to them after much chopping done in the editing room. Directors choice of scenes, images and music is what is eventually reflected in the documentary. In other words, only one or a few peoples choice or ideology is selected and presented to the audience. The directors selection does not necessarily have to reflect the reality. Therefore, how is reality ever represented in documentaries? Triumph of The Will (1935) is not only a masterpiece entirely on its own, divorced from political or propagandist considerations, but in its emotional manipulation of the audience represents the very heart of what propaganda is all about. (Barsam, 1992, 130) Riefenstahl is able to create a glorified representation of the NSDAP, or Nazi party, with the use of a music score that invents Hitler as heroic. Her ability to represent a political party so triumphantly is noted in the moving and chilling pieces of cinematography when Hitler gives his final speech and compares his party to a holy order. She captures an essence far purer than the NSDAP, and in a way does more than justice to the partys attempts of propaganda. On the other hand, her achievements in portraying the NSDAP as glamorous can be seen as misrepresenting and a line can be drawn between fact and fiction as to, whether her glorifications are unjust and morally wrong. For the Nazis, the euphoria of a perfect Germany according to them can be portrayed with proper film aesthetics but without directly referring to the contemporary society of the 1930s. The what it would be like if Nazis ruled agenda can be portrayed with the use of abstract visuals and other techniques as long as the real is not referred to, as societies in Germany were not of pure race. The idea of creating a pure race and portraying this in a film is almost mythical, yet alone absurd. In order to portray an Aryan world blatant lies and imaginative discourse would be called for. The ethical implications behind this, is that the people themselves must change in order to create this ideal society. The overly repeated Flag Bearer image depicts symbolism connected to Nazism; the inclusion of a flag bearing the Nazi Swastika symbol represents the militarized power of the party. As a trend in Nazi propaganda, there is enormous emphasis on military symbols in Triumph of the will, triggered deeply felt emotions associated with Germanys former military might. Leni Riefenstahls editing provides an insight into the status of Triumph of the Will as Nazi propaganda. For example, one sequence during Hitlers arrival in Nuremburg is composed of four shots; the first two shots show the old buildings of the city and then a German flag therefore representing the old, traditional Germany. The following two shots depict Hitler and then a Swastika. This sequence typifies how Riefenstahl has represented the Nazi ideology of a return to a mythical epoch by linking the ideals of the traditional dogma with a visionary future. Similarly, before the scene of the city awakening Riefenstahl links a shot of an old church to represent Volakis thought, with the rally camp site to signify the new Germany. Incidentally Hinton suggests that as result of these sequences, Triumph of the Will is more than a document of the 1934 Nazi Party Rally; it is a document of the city of Nuremburg where the viewer gains a sense of the beauty and history of the medieval centre. F urthermore, the use of German and Nazi flags ties in with the use of military symbols inherent in the propaganda of the Third Reich. She also states that; In my cutting room, it was the most difficult work of my life describing the task that took at least five months to fulfil. She explained that she did not care much about chronological accuracy on the screen and that she intuitively tried to find a unifying way to edit the film in a way which would progressively take the viewer from act to act and from impression to impression. With political pressure, adoration for Adolf Hitler, and clearly a propaganda film, Triumph of the will does portray reality in terms of the images used; they are all live and not re-enacted by Riefenstahl. However, it is a biased documentation of the reality. I believe it would have been a real documentary if only there was not so much of glamour shown about the Nazi rallies, and the darker side such as the Holocaust and ghettos were also covered. The latter would have made it a more objective piece of work, making it more of a documentary instead of a propaganda tool. From the information given above about the documentaries in question the first thing that is important to note is the fact that Triumph of the Will was an idea suggested by Adolf Hitler whereas, Super size Me was the idea of an ordinary American filmmaker Morgan Spurlock. This is an important fact to be taken into consideration because eventually the ideology and aim intended by Adolf Hitler and Morgan Spurlock is what will direct the ideas reflected in the documentary, hence, objectivity can be compromised. For reality to be completely present in order to have a real documentary there should be ideally, no draw backs on objectivity in the portrayal of ideas. Adolf Hitler was a Nazi dictator ruling over a powerful country like Germany, his influence and power to pressurise Leni Riefenstahl was unquestionable. On the contrary, Morgan Spurlock was just an independent director. What kind of objectivity and impartiality (two very important subjects to reflect reality) can one expect from a director working under a dictator who controlled the population through fear? The purposes of both documentaries are extreme opposites. Triumph of the Will was intended to be a propaganda political film. Propaganda is after all; a form of communication aimed at influencing the attitude of a community toward some cause or position. As opposed to impartially providing information, propaganda in its most basic sense, presents information primarily to influence an audience. Propaganda often presents facts selectively (thus possibly lying by omission) to encourage a particular synthesis, or uses loaded messages to produce an emotional rather than rational response to the information presented. The desired result is a change of the attitude toward the subject in the target audience to further a political agenda. In comparison to this, Super size Me was more to do with creating awareness amongst people. Creating awareness is the state or ability to perceive, to feel, or to be conscious of events. In this level of consciousness, sense data can be confirmed by an obser ver without necessarily implying understanding. This suggests that Spurlock was not aiming at influencing people to completely revolt against fast food but at least beware and conscious of the harmful effects of it. He leaves it upon the audience to make their choice without brainwashing them. The presentation of Triumph of the Will is what documentary forefather, John Grierson would categorise under Poetic mode. Such documentary thrive on a filmmakers aesthetic and subjective visual interpretation of a subject, in addition to it different music is selected for different scenes, just like in the Triumph of Will. By contrast, Super Size me is what Grierson would categorize under participatory mode, in which filmmakers move from behind the camera and appear as subjects in their own work like Spurlock carries out his experiment himself and becomes the main subject of the documentary. The time period in which both documentaries are set in are also crucial points to be noted. Triumph of the Will was set in 1935 in Germany, where people were in the middle of Nazi revolution and political chaos. In contrary to 2004 America where Super Size Me is shot, the taste of the audience has changed dramatically. Audiences of Super Size Me are not only in America but world around, which wasnt the target audience of Triumph of the Will, the latter was meant for only the Germans. To add to this, Germans in 1934 were comparably less educated than the audience of 2004, because one of Germanys major issues at that time was low education. Hence, propaganda movies worked to its full potential as people would not question or form their own opinions; however, the same cannot be expected from liberal thinking people in 2004. The taste of what audience around the world want now is completely different from what was expected in 1930s. Nowadays, reality and truth in the form of controversy is what really gets peoples attention. One may wonder if 1930s audience would have liked to watch real documentary, what if Triumph of the Will was to include scenes from the concentration camps, how would have the audience responded to the documentary? Lastly, editing plays a big role in representing reality. The camera can capture all the truth there is to be captured, but the audience eventually see what is presented to them after much chopping done in the editing room. Directors choice of scenes, images and music is what is eventually reflected in the documentary. In other words, only one or a few peoples choice or ideology is selected and presented to the audience. The directors selection does not necessarily have to reflect the reality. Therefore, how is reality ever represented in documentaries? Returning to Stella Bruzzis statement, the aim of documentary is to represent the truth. According to her, the way of doing is still being found. Truth can be the body of real things, events, actuality, or fidelity to an original or to a standard. Super Size Me does get close to Stellas definition of documentary. It represents what happens with Americans being addicted to fast food and barely exercising. What makes this documentary a real representation of reality is the presence of objectivity. If Spurlock enjoyed something it was showed and when he was not at his best (scenes of vomiting and depression) that was also shown, to portray both sides of the reality. On one hand, Triumph of the Will with the use or real images and not actors and fabricated scenes, is a way of showing the truth, however, the sincerity lacks because it is a highly biased propaganda. Moreover, with political pressure at that time, there was no freedom of showing a balanced truth, which is supposed to be the real essence of a documentary. To sum up about Triumph of the Will, it is right to say that it does actually document the events such as Nazi rallies and political speeches, but the immense lack of objectivity does not make the propaganda film a real representation of the truth (according to the quote of Stella Bruzzi). On the other hand, Super Size Me does get close to Stellas definition of documentary. It represents what happens with Americans being addicted to fast food and barely exercising. What makes this documentary a real representation of reality is the presence of objectivity. If Spurlock enjoyed something it was showed and when he was not at his best (scenes of vomiting and depression) that was also shown, to portray both sides of the reality. The documentary is also very credible because of all the science backing that it has thanks to the doctors Spurlock had on board for the film. The latter brings a logical reasoning to what is being shown in the documentary, unlike the Triumph of the Will where no space is giving to the audience to make their own opinion. The documentary is also very credible because of all the science backing that it has thanks to the doctors Spurlock had on board for the film. The latter brings a logical reasoning to what is being shown in the documentary. To conclude, Super Size Me is definitely closer to Bruzzis definition of documentary because of the unbiased representation of truth. Nevertheless, in Super Size Me, the experiment is itself not true or completely reliable, as no one eats fast food three times a day for a whole month with only 5,000 steps as exercise. Moreover, Spurlock is a bit too aggressive in trying to bring down one specific chain of fast food joints which is Mc Donalds. He bases his whole experiment solely on Mc Donalds. What about the other fast food companies? Arent their menus as harmful as or worse than Mc Donalds? This makes the documentary a little less objective than what the audience want to believe in because it is after all biased towards giving bad publicity to mostly Mc Donalds. It is however commendable that Spurlock wisely made science the back bone of the experiment. By doing so he bought the logic to the arguments he had against the unhealthy life style of Americans. The realism that Spurlock ex plores in his documentary is the psychological realism which conveys the sense of a plausible, believable and accurate representation of human perception and emotion.'(Bill Nichols 2001:171) Spurlock achieves this realism but making the audience relate themselves to characters and situations which are life like in a universalizing way. After watching Super Size Me, one can either feel more knowledgeable about the dangers of excessive fast food eating or because they have been exposed to constant images of Mc Donalds, actually crave for a meal at Mc Donalds. This goes to emphasize that visual images is what is mostly kept in the audiences minds. On a final note, it seems that the perfect way of representing the truth is yet to be found, till then individual prejudice and biasness will always somehow continue to influence the truth in documentaries however transparent one is, there is always somehow a loophole which will lead to documentaries truthfulness being questioned.